News • 05.12.2017

Book sales bright for the holidays

Book sales are expected to grow 5 percent in the final weeks of the 2017 holiday shopping season after a flat 2016

Scale book sales
Source: npd group

While the annual unit sales growth of print books is expected to be slightly weaker this year than in the previous two years, global information company The NPD Group predicts a strong holiday season with five percent unit sales growth in the remaining five weeks.  The print books market is on track to grow two percent in volume for the year, which is an underperformance against the annual growth rate of three percent in 2015 and 2016.

“2017 has been more of a standard year for the industry than last year, which had a number of surprises,” said Kristen McLean, books industry analyst for The NPD Group. “While there have been several big titles introduced this year, there was no major hit like Harry Potter and the Cursed Child, which sold nearly five million print copies last year. At the same time, there was no election to upset the fourth retail quarter.”

After three healthy quarters of growth, the U.S. Presidential election had a pronounced negative effect on 2016 book sales, and 2017 brought a return to normal. Book unit sales the week of November 12, 2017 were nine percent higher than last year’s election week sales.  However, Black Friday sales didn’t quite measure up to last year, as book unit sales declined by three percent for the week.

Brighter holiday outlook

In 2016 overall book sales growth in November and December was flat compared to the same period in 2015. NPD predicts four percent unit sales growth in November and December this year.  And 2017 is not just a return to normal for books — it’s a return to normal across the entire retail continuum. NPD’s  “Holiday Purchase Intentions Report” anticipates holiday retail growth for all retail categories combined will reach three percent this year, which is more in line with 2015.

“While still experiencing solid year-over-year growth, replicating the holiday season of 2015 will not be an easy feat for publishers and book retailers this year,” McLean said. “The 2015 holiday book selling season benefited from a huge lift in sales of adult coloring books, which hit four million units in December 2015 alone. This year’s growth is being driven by a much more diverse selection of genres, authors, and formats.”

 

Source: npd Group

related articles:

popular articles:

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen