News • 05.12.2017

Book sales bright for the holidays

Book sales are expected to grow 5 percent in the final weeks of the 2017 holiday shopping season after a flat 2016

Scale book sales
Source: npd group

While the annual unit sales growth of print books is expected to be slightly weaker this year than in the previous two years, global information company The NPD Group predicts a strong holiday season with five percent unit sales growth in the remaining five weeks.  The print books market is on track to grow two percent in volume for the year, which is an underperformance against the annual growth rate of three percent in 2015 and 2016.

“2017 has been more of a standard year for the industry than last year, which had a number of surprises,” said Kristen McLean, books industry analyst for The NPD Group. “While there have been several big titles introduced this year, there was no major hit like Harry Potter and the Cursed Child, which sold nearly five million print copies last year. At the same time, there was no election to upset the fourth retail quarter.”

After three healthy quarters of growth, the U.S. Presidential election had a pronounced negative effect on 2016 book sales, and 2017 brought a return to normal. Book unit sales the week of November 12, 2017 were nine percent higher than last year’s election week sales.  However, Black Friday sales didn’t quite measure up to last year, as book unit sales declined by three percent for the week.

Brighter holiday outlook

In 2016 overall book sales growth in November and December was flat compared to the same period in 2015. NPD predicts four percent unit sales growth in November and December this year.  And 2017 is not just a return to normal for books — it’s a return to normal across the entire retail continuum. NPD’s  “Holiday Purchase Intentions Report” anticipates holiday retail growth for all retail categories combined will reach three percent this year, which is more in line with 2015.

“While still experiencing solid year-over-year growth, replicating the holiday season of 2015 will not be an easy feat for publishers and book retailers this year,” McLean said. “The 2015 holiday book selling season benefited from a huge lift in sales of adult coloring books, which hit four million units in December 2015 alone. This year’s growth is being driven by a much more diverse selection of genres, authors, and formats.”

 

Source: npd Group

related articles:

popular articles:

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #consulting #brick and mortar retail

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: 2019 Eptica Digital Trust Study
25.03.2019   #customer satisfaction #customer relationship management

2019 Eptica Digital Trust Study

89% of consumers will switch brands if trust breaks down

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: Implementing new ideas: Design thinking in the retail world...
29.04.2019   #customer satisfaction #trend research

Implementing new ideas: Design thinking in the retail world

Focus on customer expectations

It may be uncomfortable at times – but a change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.“What do ...

Thumbnail-Photo: Customer Story: How the Johan Cruijff Arena scores with self-service...
31.05.2019   #self service #artificial intelligence

Customer Story: How the Johan Cruijff Arena scores with self-service

CCV helped develop a smart self-service soft drinks dispenser.

Johan Cruijff ArenA, previously known as Amsterdam ArenA, has a capacity of 55,000. As the largest stadium in the Netherlands, it has hosted global sporting events such as the 1998 Champions League Final and the 2013 Europa League Final. The ArenA ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints, cash register, cash desk #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn