Company News • 13.05.2015

Android tops out iOS for mobile ad revenue share

Social Networking takes the No. 1 spot from Music, Video and Media

Traffic and revenue share by OS.
Traffic and revenue share by OS.
Source: Opera Mediaworks

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report.

In terms of monetization potential, or the ratio of revenue to impressions, iOS is still the leader, with the iPad generating more than 4X its traffic volume in Q1. For mobile video ads only, iOS outperforms Android for both traffic and revenue, and video completion rates for Apple users are higher (87.1% vs. 76.7%).

More highlights from the report:

Social Networking and Games generate the most revenue. Music, Video & Media has been the traditional revenue leader on the Opera Mediaworks platform, but this quarter — for the first time — both Social Networking and Games trumped the category.

In emerging economies, mobile advertising is in a high-growth phase. While the United States is still the top producer of impressions and revenue, there is notable year-over-year traffic growth in Asia (19%), the Americas (61%) and Africa (32%). 

Mobile video advertising is booming. In just one year, video-ad impression share increased sixfold, from 2.5% in Q1 2014 to 15% in Q1 2015. And, video accounts for more than half of all global revenue generated on the platform. Some regions, however, are adopting mobile video at a faster rate. U.S. mobile users, for instance, view more video ads than any other country; the United States’ video market share is 2.5X its share of total user reach. Different types of advertisers, too, are showing preference for mobile video units. Movie & Television Entertainment spend the most money on video and use the most impressions; Food & Drink and Automotive brands are also using the format significantly more than other types of advertisers.

Special focus: Intelligent Audience Creation

As part of its examination of mobile advertising data from Q1, Opera Mediaworks found that, in some regions, over 85% of mobile ad campaigns are being targeted to an audience that was created specifically for that one campaign.

To find out how these audiences are formed, the company took a closer look at audience creation methodology, or how advertisers are using contextual, behavioral and demographic data to home in on very specific subsets of consumers that will be the most receptive to the ad messaging of their campaigns.

The concept, while lightly introduced in the quarterly report, is the subject of an in-depth study that Opera Mediaworks is releasing in conjunction with its SMA report.

Source: Opera Mediaworks

related articles:

popular articles:

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #pos marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Thumbnail-Photo: Get your business ready for E-commerce!
30.09.2019   #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Supplier

loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen