retail trends
Retail Marketing
News • 28.09.2018

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

The elevated tank from far away; copyright: Kolo
Source: Kolo

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract visitors with this unusual installation.

The elevated tank consists of a cylindrical LED screen with 368,640 pixels. The cylinder measures close to 10 x 3 meters. A second screen at its base with 82,944 pixels is showing synchronized content. The complete digital surface measures almost 36 square meters.

The elevated tank in the evening at the shopping mall; copyright: Kolo...
Source: Kolo

With the big circular screen and the one at the base, the digital signage installation is visible for miles around. The outdoor LED screens show synchronized dynamic content.

The elevated tank in the evening; copyright: Kolo
Source: Kolo
Source: Kolo; Text: Julia Pott, iXtenso

channels: digital signage, LED lighting, outdoor advertising

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