Company News • 05.08.2014

65% of organisations are planning to invest in new mobile technologies

TouchStar 'State of the Union' survey

65% of organisations are planning to invest in new mobile technologies...
Source: TouchStar Technologies Ltd.

TouchStar Technologies Ltd., a Belgravium Technologies PLC company and specialists in the design, supply and support of rugged mobile devices has published the results of its first annual 'State of the Union' survey for mobile computing.

The multiple choice survey was commissioned by TouchStar in April 2014 and was designed to gather valuable insight into the current mobile computing market place and gain user opinion on future trends and requirements for hardware and software. Completed by decision makers and influencers from across a broad range of vertical markets including oil & gas, retail, aviation, logistics and field service, the survey illustrates some interesting trends regarding the state of the mobile computing market place.

A quarter of respondents revealed that their organisation is planning a major investment in IT or mobile computing in the next three years, while a further 40% indicated that a pilot project was being contemplated within the same time period. The survey indicates that the majority of this investment will be seen in the oil & gas, utilities and field service markets where mobile workers are most prevalent.

For those considering new purchases in the next three years, the majority will be investing in combined hardware and software solutions, while a small proportion claimed to be looking at software only and less than 10% indicating that their purchase would be hardware only.

A staggering 82% of participants claimed that they were likely to pilot or invest in consumer grade mobile computing hardware including smartphones and tablets. Of these, 28% said that they would also evaluate rugged handheld terminals. Surprisingly, rugged tablets were the form factor least likely to be considered for deployment within the organisation.

"The insight that we have obtained through the execution of this survey has been fed back into our business and will be used by our management teams to inform the future development of our mobile computing solutions, so that our customers may continue to enhance their mobile working capabilities," commented Mike Turner, Group Marketing Manager, TouchStar Technologies.

Click here to download the survey results PDF.

Source: TouchStar Technologies Ltd.

related articles:

popular articles:

Thumbnail-Photo: Lowes to hire more than 53,000 associates for spring season...
20.01.2020   #cashpoints #product presentation

Lowe's to hire more than 53,000 associates for spring season

Full-time, part-time and seasonal positions available nationwide

Lowe's Companies today announced plans to hire more than 53,000 full-time, part-time and seasonal associates across its more than 1,700 U.S. stores this spring. Lowe's will roll out hiring events in all store locations over the next three ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: Study on firms return policies offline and online...
06.05.2020   #online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Want to stop consumer hoarding in times of crisis?...
06.04.2020   #customer analysis #coronavirus

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn