Its distinctive yellow vans began delivering groceries to homes across the capital from 6.00am this (Wednesday) morning following a successful trial in Ruislip. The service will set new standards for the delivery of fresh food.
The new coverage area, which takes in two million households, covers a catchment area from Ealing to Essex, and from the Thames, north to Cheshunt & Potters Bar, giving Morrisons an operating area of 1,297 square kilometres across London.
On the move into the capital, Simon Thompson, managing director for online food said: “We want to challenge Londoners’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us.”
London customers can expect one-hour time slots from only £1.00, and the opportunity to check the freshness of the products before accepting them
Morrisons launched its online food service in the West Midlands on 9th January, moving into Yorkshire - the business’ Northern heartland - the following month. Manchester and Hull deliveries began in May.
Morrisons’ online proposition combines the supermarket’s affordable fresh food – much of it made in its own manufacturing facilities – with Ocado’s leading end-to-end technology, logistics and distribution operations. The supermarket will look to maintain its industry-leading 95 per cent success rate for delivering on-time as it begins fulfilling orders north of the Thames.
The retailer has committed to deliver £550 million in combined annualised sales from its M Local convenience stores and its online business.
Source: Morrisons
