Düsseldorf. Real-time communication directly from the exhibition hall: again, the Digital Signage Blogger Lounge at viscom düsseldorf 2011 makes it possible. In a quiet, screened-off area still centrally located in the exhibition hall, bloggers can exchange views with other bloggers and discuss the trade fair, the industry and its innovations.
"Trade fairs are a place for direct exchange, the discussion then often continues in blogs. At viscom we bring both together, thus creating the opportunity for a fast, simple and direct discussion of the trade fair themes with a worldwide community", is how viscom Director Petra Lassahn explains the trade fair's involvement in blogs. The aim is to bring influential commentators directly to where it's all happening. This way, the industry's concerns are also made more widely known to various sectors of the public.
Link-up with the Speakers' Corner lecture forum
The Lounge is located in the Digital Signage World area in Hall 8a, Stand K20. Here bloggers will find comfortable seating and free WLAN access. This year the new, open layout of the Lounge enables bloggers to follow the lectures at the Speakers' Corner from the Lounge. Listening and blogging therefore go hand in hand. The Speakers' Corner is the place for new ideas, products and concepts. In short presentations and with ample opportunity for questions and answers, the latest issues in digital signage, digital merchandising and digital marketing will be dealt with.
The Digital Signage Blogger Lounge is again organised in cooperation with the leading digital signage portal DailyDOOH. Interested persons can obtain accreditation for access to the Bloggers Lounge on http://www.viscom-messe.com/online_accreditation_584.html before the start of the trade fair.
About Digital Signage World
Since 2007 the Digital Signage World at viscom has been the point of reference for everything relating to digital signage and information. At its fifth edition, the focus of this "fair within the fair" is again quite clearly on practical aspects. International suppliers of hardware, software and complete solutions present examples of applications from the retail sector, information and guiding systems, interactivity and content. The exhibitors will offer visitors ideas of how to put the medium to the most effective use, be that in the retail sector, in hotels and restaurants, railway stations and airports, cultural establishments or in public areas.
This is supplemented by a supporting programme and the Digital Signage Best Practice Award. The display of the nominated projects makes up the core of the Digital Signage World, since they demonstrate the versatility of the medium, and its various uses, techniques and content. The Digital Signage Best Practice Award, staged by viscom in cooperation with Dockter Marketing in Cologne, is presented for the fifth time already this year in the categories Retail Signage, Information Signage, Guiding Signage, Content for Digital Signage as well as Interactive Signage.
www.digital-signage-world.com
www.viscom-messe.com
