Gatwick Airport has installed a new interactive media wall that challenges passengers to a travel-themed memory game. The wall was developed by Eye and Monster Media.
Sarah Parkes, Managing Director of Eye commented: “This is a great opportunity for brands to showcase ideas and deliver messaging using interactive digital technology, which is proven to facilitate higher levels of consumer engagement than static advertising. Passengers interact with the creative at their own leisure, which gives the campaigns more flexibility and relevancy.”
The installation came as part of a £1.2 billion programme of investment currently underway at Gatwick, which aims to deliver a smoother journey for travellers.
Liam Boyle , Managing Director of Monster Media commented: “The unit is also equipped with an analytics and tracking system that measures direct user engagement for each display and trigger, which will give Gatwick and its brand and agency partners the ability to calculate a concrete return on investment for their campaign.”
