PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, marks its 10th anniversary with continued momentum sparked by record growth and a continued commitment to bringing more reviews to shoppers online and in-store.
Since its relaunch in July 2014, PowerReviews has experienced explosive customer growth, signing more than 100 new enterprise customers, including some of world's leading brands such as Avery, Crocs, The North Face, Tempur Sealy, Vans, Whirlpool and World Kitchen. Establishing PowerReviews as one of the largest providers of ratings and reviews technology, these companies join the ranks of PowerReviews' current client base, which includes other influential brands and retailers such as Toys "R" US and Sports Authority. PowerReviews works with seven of the National Retail Federation's Top 50 retailers, representing more than $82 billion in sales online and more than 21,000 retail locations.
"The most successful brands and retailers all have one thing in common – they recognize ratings and reviews as a vital component of their online strategies. Not only are ratings and reviews proven to drive traffic and increase sales, but they also allow brands and retailers to derive real value from actionable consumer insights about their products and services," said Matt Moog, CEO of PowerReviews. "For today's shoppers, ratings and reviews are an expectation; they drive more conversions than any other type of content, user-generated or professionally produced."
Since PowerReviews' founding 10 years ago, the retail landscape has evolved dramatically. The path to purchase is no longer linear as brands and retailers are engaging consumers across a variety of channels. In a recent study, PowerReviews analyzed the impact of mobile and wearable technology on consumer shopping behavior and found that consumers are interested in using new technologies to connect with brands and retailers. In fact, 82 percent of shoppers are interested in using wearable technology, such as smartwatches, to enhance the overall shopping experience.
Acknowledging the rise in mobile shopping and core importance of ratings and reviews, PowerReviews recently announced key updates to its software platform. These updates enable brands and retailers to more easily generate and display ratings and reviews, regardless of channel, providing mobile-optimized review forms and displays.
While consumer demands have shifted, PowerReviews' mission has remained the same – to empower brands and retailers with the software and data to collect, display and syndicate content that drives traffic, increases sales and creates actionable insights. Built for innovation, scalability and flexibility, the PowerReviews platform includes three key technologies that help brands and retailers advance their digital strategies.
To learn more about PowerReviews, visit www.powerreviews.com.
Source: PowerReviews
