Carrefour inaugurates an hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center. The store has more than 5,600 square meters and an assortment of about 34,000 products, with special emphasis on own brand products and fresh items, which add up to more than 4,000 products. The hypermarket reflects the evolution of the model developed by the company in recent years and brings together the best experiences of the New Generation concept, as well as adding a new selection of products, specialized services and technologies.
The concept of the new store focuses on the assortment of fresh products, with a Bakery, Rotisserie and Butcher’s counters with gained glass walls, enabling to see the manufacture in each one of these sectors and Carrefour’s rigorous quality control. While walking through each of these areas, customers have the experience of being in several specialty stores, but with the convenience of buying everything they need in one place, as the sectors are integrated and facilitate the flow of consumers. Altogether, of the 34,000 products, more than 1,000 are from Carrefour’s own brand, 100 of them with the quality seal of the Guarantee of Origin program. In the Market sector, more than 900 types of fruits and vegetables are available. In addition to a wide range of fresh organic products, special and exotic fruits, there are also the more than 130 types of fresh fish and seafood with daily delivery and sushi service.
The Butcher has more than 400 products, including several types of special, matured and exotic cuts. Added to this is the wide assortment of national and imported cheeses, as well as coldcuts and special varieties of salami. In addition to gourmet sweets, such as macarons, the Bakery offers a variety of homemade cakes, which is part of an assortment of more than 260 items – about 90% made by the hypermarket itself. Rotisserie products, meanwhile, add more than 530 items also produced in the store, which are part of a broad menu available daily. At the Cellar, you can choose from a wide range of wines, whiskeys, spirits and beers, with over 1,300 labels.
Specialized service by the employees of the Bakery, Rotisserie and Butchery, Fish, Sausage and Market sectors is one of the flagship’s highlights. For each type of service, the teams underwent full training focused on production, handling and service in perishables. In total, including training in all sectors of the store, Carrefour has invested in more than 24,000 hours of training for employees of this unit. This store alone employs about 900 people, with 560 direct employees.
On the upper floor of the hypermarket are the Home and Electronics sectors. Therefore, customers find products and services for their homes on a single floor. In total, there are more than 800 types of home appliances and electronics of the main brands, highlighting white goods, telecoms, computers and portable appliances, as well as the extended e-commerce offer on Carrefour.com, with thousands of products from leading brands. In the Home sector there are more than 3,600 products to furnish and decorate, with complete lines of household utilities and more than 400 bed, table and bath items, as well as pet and garden items. The store has an external flower shop. Customers also have home delivery service for purchases made inside the new store.
The store has 100 percent of its lighting from LED lamps, which are more efficient; a cooling system with natural gas and refrigerated counters with doors, which are more efficient and with reduce environmental impact; an intelligent energy management system; and a recycling station prepared to receive and correctly allocate various types of waste. In addition, the unit, as well as other stores in the network, will also be a partner of the São Paulo Municipal Food Bank with regular donations of products.
Hypermarket customers also benefit from the advantages offered by the Carrefour La Carte Pass. Among the other services offered by the store is a Carrefour Drugstore, with a wide range of traditional and generic medicines, full pharmaceutical and specialized care with a dermocosmetics assortment.
