Marketing April 2015

Drag and drop digital signage updated over the internet

Create, schedule and update signage content to multiple displays from anywhere in the world

What consumers want in 2015

Connected Commerce study reveals a significant rise in the use of connected devices

Digital marketing: retailers spend a record 200bn dollars

Predictive analytics enables targeted, tailored campaigns

mPOS-ible to Define? What mobile means in retail

mPOS will gain traction at big retailers who want to improve the customer experience

Mobile Apps are the new face of businesses

Millennials are unlikely to use a company’s products or services following a poor app experience - companies risk alienating the millennial generation

Wearable Technology: A new channel for customer engagement

Nearly 70 percent of consumers say they are ready to engage with brands via Wearable Tech devices

Labels on the front of food packaging can enable healthier choices

Consumers differentiate between the healthiest and least healthy varieties

Ipsy selects conversocial to enhance social customer service

Conversocial's platform enables social first approach to enhance customer satisfaction

On the go travel station network Nielsen rated

The network comprises more than 140 digital interactive screens located in 29 stations in the Bronx

70 percent of consumers still use traditional paper-based coupons for savings

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

Queue busting for managing periods of high demand via app

Retailers can upgrade their customer service without costly changes to their POS system

Arming store associates with key customer insights

The Walking Company steps up In-Store customer experience

"Improving in-store and in-brand customer experience"

Over 300 million consumer-to-business connections with TimeTrade

Finalists for ICSC 2015 Solal Marketing Awards

The International Council of Shopping Centers (ICSC) has announced the 2015 ICSC Solal Marketing Awards finalists

Beacon technology attractive for retailers

Helping retailers to recognise and understand their best customers

Shoppers welcome in store smartphone offers

81 percent of shoppers would take up a retailer’s offer sent to their smartphone while shopping in store

TelVue unveils new digital signage solution

TelVue InfoVue is a cloud-based high-definition, multi-zone solution

Making shopping apps an easy option for small retailers

Retailers can now trial SimiCart by building their shopping app with up to 10 real products

Güntner Product Calculator now also with R449A, R452A, R513A

New refrigerants with low Global Warming Potential

Returns are the key to retaining UK customers says new research

Over 83% of consumers would stay loyal to a retailer with an easier returns delivery service

Study links in-store Wi-Fi to impressive retail loyalty and sales gains

Retailers upgrade store infrastructures to create the experience of the future

Merchants reach 47% more UK customers with mobile billing

Charge to Mobile has the largest share of potential users for mobile payments in the UK

Using store windows effectively as customer magnets

Those, who know how to use the power of store windows, can change passers-by into paying customers with the right design

Global Fashion Group announces appointment of group management

Appointment of Romain Voog as Chief Executive Officer and Nils Chrestin as Chief Financial Officer

Brands failing to understand consumers on digital channels

New research finds that 82 percent of consumers will switch after bad experience

Bluegrass Cellular selects iQmetrix for retail management system

Bluegrass will be launching the full RQ suite across their entire retail channel

Tesco and Asda are most visible UK supermarkets on Pinterest

Recipe pages are most popular supermarket content on the image-sharing site

GBGroup and payleven extend partnership

Enabling international mobile payments

Moving Tactics South Africa launches retail analytics division

New division is focused on gathering data from retail environments