Marketing November 2015

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

Only digital offering for cooler and freezer door lineups that connects the shopper at the PoP

Everyone’s talking about mobile payment – only consumers aren’t (yet)

From 1st of January 2016 Benjamin Beinroth takes on responsibility for the IT department at Fressnapf

Consumers to take note of potential customs charges when sending or receiving gifts internationally

Key drivers for adoption are the need for improved efficiencies and customer service

Lightspeed POS acquires leading online retail software company SEOshop

PLDC 2015 in Rome – a reflection of the lighting design market today

The sector will generate over 10 billion dollars in hardware revenues

Largest partner ecosystem in the global market

Shoppers who view video are 1.7times more likely to purchase

88% of American consumers say gifts bought online are just as heartfelt as gifts bought in-store

New domain name offers shoppers a single destination for a wide variety of high quality goods and brands

Security PINs and E-Cards increasingly popular

It's essential retailers get the basics right online

Sticker as a "Product Wizard"

Absen has announced the appointment of Nacho Pérez Borjabad as the company’s new Senior Director Advertising Market for Europe

Challenge is to balance sites with richer content while being efficient to navigate

Brands set their sights on US market for growth

Multichannel integration challenges impacting revenue

Varlink presents the new XG3 rugged mobile computer from Janam

The company will show shelving, checkouts, refrigeration and POS-equipment