Company News • 11.11.2014

Retail Personalization workshop at MarketingSherpa Email Summit 2015

Listrak, an innovator of omnichannel digital marketing solutions for retailers, has announced it will present a full-day Retail Personalization Workshop at MarketingSherpa Email Summit 2015, being held in Las Vegas. The workshop will be held on February 23, the first day of the four-day event Summit, which is the industry’s largest research-driven email conference. 

Listrak’s full-day event will be exclusively retail-focused and tailored to retail marketers responsible for email and online campaigns. The purpose of the workshop, which will feature six 45-minute sessions followed by an open forum, is to teach retailers how to deliver true one-to-one personalized product recommendations in email and onsite using the latest technologies and best practices. 

Workshops will be led by Listrak CEO and Co-founder Ross Kramer. He comments, “Retailer marketers’ number one challenge is to create relevant and personalized messages to engage customers and give each shopper a customized brand experience. Although it seems to be a colossal undertaking given ever-changing consumer shopping habits, with the right technology and strategies in place, it can be simple to personalize the entire customer journey.”

Listrak Retail Personalization Workshop sessions include:

  • Email Personalization Beyond Subject Lines and Segmentation - strategic campaigns tailored to individual customer’s interests and behaviors
  • Stop Nagging and Start Nurturing – the latest in shopping cart abandonment campaigns
  • Are Your Online Recommendations a Wreck? – the fine art of presenting the right products in the right places to maximize results
  • Inboxes and Shipping Boxes – how to use transactional and post purchase campaigns to keep customers purchasing
  • Personalization In Action – how top retailers have mastered on-site and email product recommendations
  • From Concept to Creation: Building personalized campaigns - a hands-on opportunity to design and create campaigns with industry experts

Source: Listrak

related articles:

popular articles:

Thumbnail-Photo: Retail Logistics: The 10 most important trends and forecasts...
04.12.2023   #data analysis #artificial intelligence

Retail Logistics: The 10 most important trends and forecasts

What you can prepare for as a retailer

Producers, manufacturers and consumers are connected through distribution. However, in a fast-paced world with rapid technological progress, it is precisely this link that is under increasing pressure. It's no secret that the industry will ...

Thumbnail-Photo: REMIRA survey: companies not fully able to deliver during stocktaking...
26.10.2023   #brick and mortar retail #retail

REMIRA survey: companies not fully able to deliver during stocktaking

One in four companies is unable to deliver and produce during legally required inventory.

Despite of this, only 10% of companies have taken advantage of the possibility of quick and easy sample stocktaking using statistical methods. This is the result of a representative Civey survey among German employees who make decisions regarding ...

Thumbnail-Photo: REMIRA case report: greater transparency and more efficient processes...
31.10.2023   #brick and mortar retail #retail

REMIRA case report: greater transparency and more efficient processes

DURAL enhances inventory management worldwide with LOGOMATE

Optimised warehouse stocks, improved product availability and a significant reduction in time-consuming tasks for employees have all been achieved thanks to the introduction of the LOGOMATE inventory management software at DURAL. After successfully ...

Supplier

REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund