Company News • 14.12.2011

El Corte Inglés uses innovative product identification RFID system to control and speed up the load of trucks

Main elements of the system include: an RFID dock portal reader with reading aerial and voice system form MOINSA, Toshiba RFID label printers, and UPM Raflatac DogBone tags.

El Corte Inglés is the first great enterprise in the distribution and retail sector in Europe that uses RFID technology to load their trucks. The company has implanted this new systems in CAD Valdemoro (Madrid), its central wharehouse, which has an area of more than half of million square meters and more than 400 loading docks. CAD Valdemoro serves to 586 shopping centers and delivery more than 10,000 pallets and 650,000 products every day.

All pallets that leave El Corte Inglés’ central warehouse are labeled with an RFID chip. Each dock has an portal reader that reads the chip when the pallet passes under it. Then a green light indicates that the load must go in that truck and a voice message announces that all is “right”. This process only takes a few seconds.

B-SA4-TMThis system has minimized the impact of human error, reduced the load time of each truck and prevents the exit of goods to a wrong destination. This implies a significant reduction in logistics costs for El Corte Inglés. This RFID application is very easy to use, so adaptation and learning of the staff took a few minutes only.

TOSHIBA TEC partner MOINSA integrated the diferent technologies and equipment in the El Corte Inglés new identification systems. This is composed for an arch with aerial reading an a voice systems, Toshiba’s RFID label printers and UPM Raflatac’s dogbone tags. The project was coordinate by El Corte Inglés’ Information Systems Department.

The solution includes a security application in case of a tag reading failure, although to date there have been very few mistakes. In case of failure to identify the tag, a voice warning device alerts the operator that he must read the tag again with a bar code reader. The tag reading is then re-confirmed, etermining if the pallet whether or not corresponds to a particular truck.


related articles:

popular articles:

Thumbnail-Photo: Transport logistic trend barometer 2019
11.04.2019   #logistic systems #economy

Transport logistic trend barometer 2019

Economic situation, Brexit, digitalization—logistics feels ready for the challenge

In spite of many political and economic uncertainties as well as numerous business challenges ranging from the lack of skilled personnel to digitalization, the logistics industry is confident that it will meet the challenges. Companies are getting ...

Thumbnail-Photo: Changing consumer demands challenge European retailers...
23.05.2019   #customer analysis #promotions

Changing consumer demands challenge European retailers

Increasing consumer returns purchases during short-term promotions

Retail analytics guidance system, DynamicAction, has launched its Retail Index: Spring 2019 data, providing an overview of the challenges facing European retailers as they adapt to changing consumer expectations and an evolving retail landscape.The ...

Thumbnail-Photo: Blockchain: Protecting the retail sector from counterfeit products...
09.04.2019   #security #customer relationship management

Blockchain: Protecting the retail sector from counterfeit products

Fake products reduce consumer confidence in a brand

What if something would allow manufacturers, retailers and customers to verify at any time that a product on the shelf is authentic?Counterfeit products often look deceptively like the real deal, but the quality is inferior to the original goods and ...

Thumbnail-Photo: LogiMAT 2019 wraps up with record attendance...
26.02.2019   #logistic solutions #event

LogiMAT 2019 wraps up with record attendance

Final report for LogiMAT 2019 in Stuttgart

The 17th International Trade Show for Intralogistics Solutions and Process Management attracted well over 60,000 industry professionals from around the world. LogiMAT has proven to be more than just a magnet for visitors: It’s also a ...

Thumbnail-Photo: Supply chain transparency is good for business...
27.05.2019   #customer satisfaction #delivery

Supply chain transparency is good for business

The report by ICAR makes the case that greater transparency improves brands’ reputations.

A new report by the International Corporate Accountability Roundtable (ICAR) makes the business case for companies to adopt greater supply chain transparency measures, showing that when they do, businesses enjoy better reputations, greater ...

Thumbnail-Photo: Mintel announces top global packaging trends for 2019...
09.04.2019   #sustainability #packaging

Mintel announces top global packaging trends for 2019

implications for consumers, brands, and manufacturers

Looking ahead, David Luttenberger, Global Packaging Director at Mintel, discusses the major trends influencing the packaging sector worldwide during 2019, including implications for consumers, brands, and manufacturers.Connected ...

Thumbnail-Photo: New challenges and opportunities for businesses...
06.03.2019   #logistics

New challenges and opportunities for businesses

Businesses are challenged to better manage their shipping and mailing operations

Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data today noted that the recent rate increases by FedEx® and UPS® and the pending January 27 rate ...

Thumbnail-Photo: Rural convenience stores
14.03.2019   #marketing research #customer analysis

Rural convenience stores

“Indispensable Hub” for thousands of isolated communities

The Association of Convenience Stores has called on the Government to ensure that there is a level playing field for the UK’s 16,944 rural convenience stores which allows them to keep pace with new technology and continue providing essential ...

Thumbnail-Photo: Sustainable delivery routes in neighborhoods...
22.03.2019   #sustainability #delivery

Sustainable delivery routes in neighborhoods

Farmstead plans with customer groups and delivery windows

Farmstead, an online grocer, announced the launch of its weekly Sustainable Routes to reduce the amount of vehicles on the road, reducing carbon emissions and Farmstead’s delivery costs. The savings are passed on to customers in the form of ...

Thumbnail-Photo: LogiMAT China a big hit in Shanghai
29.04.2019   #logistic solutions #event

LogiMAT China a big hit in Shanghai

Attendees impressed by new location offering unique synergies

LogiMAT China 2019, which ends on April 17, drew impressive numbers of exhibitors and visitors following its move from Nanjing to Shanghai. The idea to host the intralogistics trade show alongside transport logistic China forum, organized by Messe ...


EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München