Company News • 02.12.2011

Gant Store, Westfield Stratford City Centre, London Effective LED lighting for the lifestyle trademark

In Europe’s biggest shopping centre, Ansorg has implemented an effective lighting concept for the fashion brand Gant, in which LED equipment came into play throughout the whole area. Already from the outside, the premium character of the new Gant Stores becomes apparent.

The lifestyle brand with an American heritage is presented as high-quality, lively and sporty and elegant. The store in the London Westfield Stratford City Centre is characterized by an architecturally and colour-wise sub-divided spatial design which sets the stage for the range and the particular character of the brand in a manner full of variety. Just as varied are the demands made on Ansorg’s lighting concept. On the one hand, the lighting makes allowance for the striking and stylish spatial concept with different ceiling heights and colour realms, on the other hand, the range of products is moved into the foreground effectively and rich in contrast.

Gant decided in favour of the across-the-board use of gimbal-mounted LED spotlights of the modular recessed luminaire system Lightstripe which is equipped with highperformance 2000 lumen modules. Dispensing with the ambient lighting and the special beam characteristics of the LED lamps at the same ensure a room ambiance rich in contrast.

The sales room is broken down into four zones with different ceiling heights. In the first and highest area treble LED luminaire modules illuminate the wall shelves and the merchandise display in the middle of the room. Narrow-beam spot reflectors of the two outer luminaire modules here place
special accents. In the other room sections a constant luminous flux accompanies the decreasing ceiling height.

These areas are marked as being clearly brighter; the room thus visually creates the impression of being higher. A luminaire module with a medium-flood reflector emphasises the product tables placed in the centre of the sales room. Homogeneously wide-beam flood reflectors illuminate the
wall shelves, a narrow beam reflector emphasises the goods range. In the rear room sections the artificial lighting corresponds to daylight that falls in through the large glass roof front. Along the peripheral zones single luminaire modules are evenly used here. In the changing rooms glarefree LED downlight modules ensure a pleasant lighting atmosphere.

In order to markedly set off the shop window decoration against the interior side room with regard to the lighting level Ansorg at this point uses gimbal-mounted recessed luminaires with HIT equipment.

The different wattages of the luminaires over and before the dummies make for a tensionfilled
lighting effect. All in all Ansorg’s sensuous lighting solution underlines the special shopping  experience that the customers can expect in the world of the premium and lifestyle brand Gant.

Project box:
Customer: Gant AB, Nacka Strand
Project: Gant Store, Westfield Stratford
City Centre, London
Sales area: 160 m²
Opening: September 2011
Lighting design: Ansorg GmbH, Mülheim
Luminaires: Lightstripe, Cardo
 

Supplier
Logo: Ansorg GmbH

Ansorg GmbH

Pilgerstrasse 11
45473 Mülheim an der Ruhr
Germany

related articles:

popular articles:

Thumbnail-Photo: Our mini plug system is patented
06.12.2019   #led technology #led lighting

Our mini plug system is patented

Renowned for safe and reliable performance

The unique mini plug system makes the installation of lights, transformers etc. unbeatably easy! Due to the minimal bore diameter of only 8 millimeters for the passage of the plugs through furniture parts, an installation can be carried out in a ...

Thumbnail-Photo: Modern lighting management ensures the perfect atmosphere...
16.12.2019   #led technology #led lighting

Modern lighting management ensures the perfect atmosphere

Smart lighting solutions from ELEKTRA

Switches, sensors, radio remote controls and Bluetooth are becoming increasingly sophisticated and are now being supplemented by language assistants. ...

Thumbnail-Photo: A POS system unlike any other – thanks to light staging...
14.10.2019   #lighting systems #decorative lighting

A POS system unlike any other – thanks to light staging

"Personalization a mega trend in lighting systems“

Light does much more than simply illuminate a space. There is a near endless number of uses for lighting concepts, especially in brick-and-mortar retail. Boris Niessing, General Manager Marketing and Sales at ELEKTRA since September 2018 talks ...

Thumbnail-Photo: Minimalist design and perfect illumination
12.12.2019   #led technology #led lighting

Minimalist design and perfect illumination

4mm wide LED strips ensure the perfect combination of light quality and design

The minimalist overall appearance of the luminaire is supported by the just 4mm wide LED strip. This is used in a recessed beam angle and thus provides glare-free light. ...

Thumbnail-Photo: Ideal replacement for the conventional T5 fluorescent luminaire...
13.12.2019   #led technology #led lighting

Ideal replacement for the conventional T5 fluorescent luminaire

The surface-mounted luminaire with SMD LED in four light colours and various lengths

With the dimensions of the old T5 fluorescent luminaires, it can be used perfectly in interior design and shop fitting, but also as a classic under-cabinet luminaire in kitchens, bathrooms and home furniture. It offers the perfect illumination for ...

Thumbnail-Photo: Individual LED lights for shops, furniture and objects...
05.12.2019   #led technology #led lighting

Individual LED lights for shops, furniture and objects

Starting with quantities of 1: Configure online now!

What type of light? Which type of LED? What type of cover? Which accessories? Which lighting fits best into your shop planning?With the new online offer for the configuration of individual luminaires, ELEKTRA can now provide the answer. The solution ...

Thumbnail-Photo: Unique atmosphere with filigree profile
11.12.2019   #led technology #led lighting

Unique atmosphere with filigree profile

LED profile light LD 8104

This filigree profile lends every room a special atmosphere. Experience it for yourself!Small and fine, that is the hallmark of this LED profile light. Whether as a light source in the invisible area or as part of your design in furniture or in the ...

Thumbnail-Photo: Individual control of light colour and brightness...
10.12.2019   #led technology #led lighting

Individual control of light colour and brightness

Designed and controllable for you: LD 8004-78

Adjust this spot to your individual requirements at any time by controlling the light colour and brightness. Suitable control elements are also available from Elektra. ...

Thumbnail-Photo: ELEKTRA - more than just LED
13.09.2019   #lighting systems #lighting concepts

ELEKTRA - more than just LED

Development partner and system supplier for plastics, LED and electrical engineering

Known in the kitchen and furniture industry as a manufacturer of furniture luminaires, on closer inspection, ELEKTRA quickly moves into a different light: ELEKTRA means much more than just LED! It quickly becomes clear that the development and ...

Thumbnail-Photo: Whether you want to electrify your shelves in the living room or at the...
09.12.2019   #led technology #led lighting

Whether you want to electrify your shelves in the living room or at the point of sale...

...with the ELEKTRA conductor systems you have unlimited possibilities.

Special products require special attention. Perfect light with ELEKTRA lighting and electrification systems is the solution. ...

Supplier

ELEKTRA GmbH
ELEKTRA GmbH
Werkstraße 7
32130 Enger