Company News • 14.01.2015
Pricer presents new solutions to retail challenges
Enhancing Pricers intelligent store platform
Pricer, the global leader in shelf-edge digital solutions, announced new solutions based on breakthrough enabling technologies, enhancing its intelligent store platform.
Pricer, the global leader in shelf-edge digital solutions, announced at NRF new solutions based on breakthrough enabling technologies, enhancing its intelligent store platform. These enhancements are unique, enabling critical in-store solutions such as planogram compliance and order preparation for Click & Collect.
In-store positioning of products and customers, real-time information at the shelf edge and SmartFlash, a unique wireless tag feature to draw attention to a specific product, all are now enabled in the new Pricer platform.
“Our platform is already installed in over 13,000 stores of the leading retailers worldwide,” says Jonas Vestin, CEO at Pricer. “We understand the evolving challenges of our clients, and know the answer lies in innovative digital retail solutions. Our electronic shelf label platform meets this need by providing the infrastructure that supports the in-store digital transformation – from price management and operational optimisation, to shopper personalisation.”
The new platform already drives the mobile retail application of one of the largest retailers in the world. Shoppers are guided throughout the store by Pricer’s indoor navigation as they complete their shopping lists, increasing customer satisfaction and loyalty.
“We are proud of these innovations coming from our PricerLAB and joint efforts with key partners to address the interconnecting needs.” says Nils Hulth, VP R&D. “We have focused on helping shoppers and staff to quickly find the products they are looking for by combining in-store geolocation, increased planogram compliance and shop-to-light / task-to-light capabilities at the shelf edge.”
Pricer at EuroCIS 2015: Hall 10, booth A34.
Source: Pricer
