Fifty years after its first store opening in the North Beach neighborhood, apparel, equipment and footwear leader The North Face has opened a concept shop in San Francisco aimed at the city explorer. The discreet storefront in the Jackson Square neighborhood is the first of its kind in the U.S., and will focus exclusively on the label's premium streetwear range. A similar space will be featured within The North Face New York Flagship store opening on 5th Avenue later this month.
Open for a limited time only, the Urban Exploration shop will be devoted to protective gear suitable for the modern urbanite. New product will be regularly dropped in-store in the coming months, including collaborations, and curated pieces from the brand's Japanese and Hong Kong collections.
The shop will feature exclusive and limited edition product like the Original Daypacks and Soft Duffels reissue. In honor of the company's 50-year tradition of making handcrafted outdoor gear, The North Face revived some of the first-ever packs sewn and sold at the company's original location.
