In the largest department store in South America, customers experience shopping in 40 different worlds. The idea of the lighting experts from Ansorg and the retailer Falabella: to create a uniform and coherent lighting concept and yet to stage each of the brands presented individually.
"The aim was to underline the individuality of the various brands and at the same time to unite a coherent appearance across all sales areas in a lighting design concept", Ignacio Vicuña, Store Planning General Manager of Falabella, describes the concept behind the lighting in the flagship store Falabella Parque Arauco.
