Company News • 11.07.2016

ZOW 2017: Funding for startup companies

Newcomers save up to 60 percent of the costs of the fair

Photo: ZOW 2017: Funding for startup companies
Source: ZOW

ZOW, which will be staged in Bad Salzuflen from 7 to 9 February 2017, has once again met the criteria of the funding programme BAFA, with which the Federal Ministry for Economic Affairs and Energy (BMWi) enables German companies to participate in leading international trade shows in Germany on favourable terms.

The aim of the programme is to make it easier for start-ups and fledgling companies to enter the market and to provide support and assistance in the marketing of innovative processes and products. By doing so, newcomers can benefit from the special workshop character of the networking fair in East Westphalia, which offers a platform for conducting discussions on relevant issues concerning all aspects of the forthcoming new and further developments as well as for the initiation and conclusion of business deals. 

Trade shows are among the key communication and marketing instruments of the German economy and provide startup companies with an ideal platform for opening up new markets. In order to cope with the financial and organisational challenges associated with a trade show, the BMWi has set up the "Funding programme for the participation of innovative startups in leading international fairs in Germany". Its aim is to provide assistance in the marketing and export of new products and processes and is directed at innovative new companies, which are not older than ten years and whose registered place of business and business operations are in Germany. The applicable EU definition of small enterprises has to be fulfilled, i.e. the company may not employ more than 50 members of staff and may generate a maximum annual turnover of 10 million euros.

A stepping stone into the spotlight
 
Exhibiting startups meeting these requirements may apply for support on the website of the Federal Office for Economic Affairs and Export Control (BAFA, bafa.de) where the relevant requirements for participation and funding guidelines are set out. A new guideline will come into effect next year, which particularly concerns the exhibitors' own financial contributions: As of 2017, BMWi will assume 60 percent of the costs for space rental and booth construction for the first two appearances at an event, while 50 percent of these costs will be assumed from the third occasion. A total maximum amount of EUR 7,500.00 will be granted per exhibitor and trade show.

Since the start of the funding programme, numerous startups have taken advantage of the BAFA grant in order to showcase their new developments and product modifications at ZOW. Among these is GNature from Baden-Württemberg. The fledgling company specialises in organic natural paints, oils, cleaning and care agents for which demand is steadily increasing all over the world. "For us, ZOW was the most successful of four international fairs in 2016", states CEO Tobias Gölz. "My staff was very surprised by the trade professionals visiting the show. Not only were we able to conduct pleasant discussions in a relaxed atmosphere, but we also found four new export dealers who market the GNature products in China, Serbia, Costa Rica and the Ukraine. The German visitors to the show also expressed a keen interest in the natural paints from Süßen." Owing to the outstanding success of its participation in ZOW 2016, the young company based in South Germany will once again be among the exhibitors at ZOW 2017.

Source: Clarion Events Deutschland GmbH

related articles:

popular articles:

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: Nominate your company for the E-commerce Germany Awards 2020!...
21.11.2019   #online trading #e-commerce

Nominate your company for the E-commerce Germany Awards 2020!

Award ceremony as part of E-Commerce Berlin Expo

The E-commerce Germany Awards are officially accepting submissions as of the 4th  November, 2019. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the third time in ...

Thumbnail-Photo: Irma: flagship store in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Irma: flagship store in Copenhagen

Denmark's oldest grocery chain opens a new store

At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #video

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn