Company News • 18.02.2014

Global RFID Adoption Accelerating in Apparel Retail

Two Out of Three of the Top 30 Retailers in US have RFID Initiatives in Play

The technology driving the acceleration of global RFID adoption by retailers is being showcased byAvery Dennison Retail Branding and Information Solutions (RBIS)(Hall 6 Stand B10) at EuroShop 2014, the world’s leading retail trade fair.

Demonstrating how RFID technology drives inventory accuracy to enable omni-channel retailing, Avery Dennison’s retail technology experts and customers are helping global brand owners realize the strong business case for RFID adoption.

Speaking earlier this month at the Big Ideas Panel Session atthe National Retail Federation’s 103nd Annual Convention & EXPO that took place in New York, Bill Hardgravedean of the Harbert College of Business at Auburn University and the founder of the RFID Research Center said “Of the top 30 retailers in the US, two out of three have something going on with RFID. If you’re not doing it now, you’re already behind, and if that doesn’t scare you, it should. To succeed in the retail and apparel industry, you’ve got to solve the fundamentals first, which means inventory accuracy, and then you can focus on enhancing the customer experience. If you haven’t started addressing the fundamentals, you are behind.”

“We’re seeing a significant number of retailers piloting and adopting RFID around the world,though this adoption is gaining momentum faster in the EU than in the US,” says Francisco Melo, Avery Dennison RBIS’ VP of global RFID. “This is due to the return on investment RFID delivers, its ability to significantly improve inventory accuracy and the simplification of implementation.”

Pam Sweeney, Macy’s SVP of logistics, systems and technology who was also on the panel said “RFID is about sales growth and improving customer experience. We’re moving forward with additional categories and penetration into existing categories. The greater the penetration of RFID throughout the supply chain, the greater the benefits we see. I encourage more retailers to get on board.”

channels: RFID cards, RFID printer