Elastic Path Software has published the second volume in its ebook series entitled “The Future of Commerce: Critical Commerce Conversations To Have Today With Your C-Suite.”
Part of a series on experience-driven commerce, the new ebook reveals how to get senior decision makers on board for your next digital project.
Consumer technology, and in particular exponentially increasing mobile use, has tipped the scales of power in the favor of consumers. In response to these growing demands, more companies recognize the need to adopt an experience-driven, omnichannel commerce strategy. Obtaining C-level support for this type of business transformation is paramount.
The ebook discusses how different players have different levels of understanding regarding what an omnichannel strategy consists of and how to leverage existing processes as well as new technologies. Each C-level executive will have their own set of driving forces to harness and myths to challenge. In this ebook, we discuss some of their perceptions, goals and concerns that you may encounter.
Download a free copy today at www.elasticpath.com.
Source: Elastic Path Software
