Company News • 10.04.2015

C-star Lounge at CHIC: a huge success

The stylish lounge focused on the topic of Visual Merchandising & Store Design...
The stylish lounge focused on the topic of Visual Merchandising & Store Design (VMSD).
Source: Messe Düsseldorf GmbH

March 18-20, 2015 saw CHIC, Asia's largest fashion trade show and the second biggest fashion fair in the world. Each year, numerous top-leaders of the fashion retail industry participate at CHIC to discover the newest retail trends. Being a close cooperation partner, C-star was present at CHIC with an own special C-star Lounge.

The C-star Lounge at CHIC was a huge success. Retail professionals of the fashion industry were delightfully surprised by C-star’s presentation at the trade show, which proves again that C-star, being world’s leading retail trade show EuroShop’s satellite event in China, has the expertise to establish trends and introduce high quality retail design concepts to the Chinese market.

ABC Mannequins, Schlegel Concepts and YMK Design - all of them being C-star exhibitors and leading industry peers in the area of visual merchandising and shopfitting - also co-exhibited at the C-star Lounge to showcase their latest trend-setting VMSD creations. Visitors of the C-star Lounge such as industry professionals but also trade media thus not only had the chance to get to know more about C-star itself but also gained first-hand industry related insights from leading retail solution suppliers.

The highlight was the C-star press conference @CHIC on the second show day. The press conference was opened by a welcome speech of Mr. Zhou Yiqi, Deputy Secretary General of the China Garment Association. Then Ms. Elke Moebius, Project Director of EuroShop, the world's leading retail show and mother fair of C-star, offered a sneak preview into the show preparations.

Source: Messe Düsseldorf GmbH

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Logo: Messe Düsseldorf GmbH

Messe Düsseldorf GmbH

Messeplatz, Stockumer Kirchstraße 61
40474 Düsseldorf
Germany

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