Turning customers into friends - here's how it works
WhatsApp channels as a secret weapon in the marketing mix
targeted advertising
Black Friday and Cyber Monday: Minimize mistakes, maximize success
Mistakes you can avoid on promotion days like Black Friday and Cyber Monday
Product information management systems in furniture retailing
Why investing in the quality of product information is worthwhile
Success in social media marketing: tips for retailers
Using customer data and tech stacks for personalized online marketing
Attracting customers to your retail store: location-based marketing
Right people, right place, right time: getting your customers' attention
Real-time personalization: “A ten percent sales increase is possible“
Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH