MWC Barcelona
27.02.2023 - 02.03.2023 | Barcelona, Spain
How Discovery Commerce is changing online shopping
New ways of addressing and attracting customers
E-commerce advertising industry benchmarks for 2021
Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon
Three ways to make better use of mobile marketing
Social media, mobile optimization, QR codes – practical rips for retailers
Social commerce opportunities on TikTok for merchants
Partnership between Shopify and TikTok
Evolving need for AI and big data analytics in mobile marketing
Global mobile marketing industry report 2020-2024
Coupons “to go“ – acquiring and retaining customers with mobile couponing
Interview with Stefan Krueger, valuephone GmbH
Mobile: Brands not ready to meet consumer expectations
97 percent of brands believe that a good mobile experience impacts customer loyalty, yet 4 in 10 remain without a mobile strategy
Beacons create an opportunity for new advertising companies
BLE beacon market remains on target to break 400 million shipments in 2021
US brands missing out by not letting mobile app content appear in Google searches
Only 20 percent of iOS apps and 30 percent of Android Apps are able to support Google app indexing
Transforming targeted marketing and shopper engagement
In-store analytics provider integrates mobile marketing suite and launches new solution
"Today’s consumers primarily want a seamless customer journey"
Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK
Smaller form factor and lower costs for in-store analytics
Traffic counting and staffing optimization extended with employee analytics
Millennials are changing the rules in retail
Why your teenager is making shopping better for everyone
Tesco.com is most visible mobile British supermarket site
Searchmetrics analyses mobile phone search performance of top supermarket sites
Report: An insight into the US mobile advertising market
Overview of the existing environment and future requirements for the US mobile advertising market
Mobiquity Technologies partners with Macerich to expand beacon network
Agreement positions Mobiquity as leader in beacon-based advertising services
Android tops out iOS for mobile ad revenue share
Social Networking takes the No. 1 spot from Music, Video and Media
The impact of mobile technology on purchasing patterns
Nonstop shopping on the go
Mobile Apps are the new face of businesses
Millennials are unlikely to use a company’s products or services following a poor app experience - companies risk alienating the millennial generation
SmartFocus announces proprietary virtual beacon technology
New technology offers brands unprecedented contextualized mobile and location-based digital marketing capability
Gemalto mobile marketing solution boosts in-store traffic
LinqUs Mobile Engagement and Monetization combines with Igloo, already utilized by 70 operators
Gemalto and Tapit bring one-tap mobile payment to kiosks and signs
“Usability is essential for the shopping experience“
Interview with Eric Jankowfsky, Managing Director of Jankowfsky AG
Tlantic introduces the new Mobile Retail Suite at RBTE 2015
The company will be present at the event, to be held in London on the 10th and 11th of March, at booth 565
Tlantic introduces the new Mobile Retail Suite
The suite of innovative software solutions provides retailers with a new way to rapidly deploy mobile services and applications
Infinite Peripherals examines best practices for mPOS implementation in retail
New white paper highlights critical steps to ensure success
From webrooming to mobile shopping
Report highlights the shift to mobile advertising, cross device solutions and native formats
2014 Mobile Data Survey – 60 percent unsatisfied with current speeds
Mood Media activates location-based technology
Enhancing consumer targeting for retailers
Content finds the customer
SDL Global Study Finds Social Media Drives Content Discovery with Millennials
Mobile BI and Analytics – New trends in the Retail Industry
“Business Intelligence MUST become mobile.”
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