mobile-advertising

US brands missing out by not letting mobile app content appear in Google searches

Only 20 percent of iOS apps and 30 percent of Android Apps are able to support Google app indexing

Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.

Transforming targeted marketing and shopper engagement

In-store analytics provider integrates mobile marketing suite and launches new solution

RetailNext Inc. has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately ...

"Today’s consumers primarily want a seamless customer journey"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK

To understand what services customers expect today, retailers should know exactly what touchpoints their customers use to get in touch. Only then can they align their sales approach, advertising and services accordingly. Robert Wucher, Digital ...

Smaller form factor and lower costs for in-store analytics

Traffic counting and staffing optimization extended with employee analytics

RetailNext announced the expansion of its analytics platform to support Bluetooth beacon-based solutions to identify and exclude the movement of store sales associates from traffic counts and shoppers' in-store shopping paths. The new ...

Millennials are changing the rules in retail

Why your teenager is making shopping better for everyone

ROPO - not yet more text-speak - but a new acronym (Research Online, Purchase Offline) created to explain the seismic shift in shopping behaviour of the 'mobile first' generation. This growing phenomenon means retailers are kitting out the ...

Tesco.com is most visible mobile British supermarket site

Searchmetrics analyses mobile phone search performance of top supermarket sites

Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK (Google.co.uk) performing three times better than nearest rival, Asda.com according to a new study. The research by search and content optimisation ...

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Mobiquity Technologies partners with Macerich to expand beacon network

Agreement positions Mobiquity as leader in beacon-based advertising services

Mobiquity Networks, which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Macerich to be the provider of beacon-based advertising services throughout Macerich's impressive collection ...

Android tops out iOS for mobile ad revenue share

Social Networking takes the No. 1 spot from Music, Video and Media

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising ...

The impact of mobile technology on purchasing patterns

Nonstop shopping on the go

How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way? Now researchers from Northwestern University have unearthed ...

Mobile Apps are the new face of businesses

Millennials are unlikely to use a company’s products or services following a poor app experience - companies risk alienating the millennial generation

New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses ...

SmartFocus announces proprietary virtual beacon technology

New technology offers brands unprecedented contextualized mobile and location-based digital marketing capability

SmartFocus has launched The Message Cloud – created to redefine context-driven marketing. As part of The Message Cloud, SmartFocus will be offering the world’s first virtual beacons that render current beacon technology ...

Gemalto mobile marketing solution boosts in-store traffic

LinqUs Mobile Engagement and Monetization combines with Igloo, already utilized by 70 operators

Gemalto demonstrated in Barcelona its ability to boost drive-to-store m-commerce campaigns through real-time geo-location using Intersec's platform Igloo. By combining accurate opt-in subscriber databases with a location-based marketing ...

Gemalto and Tapit bring one-tap mobile payment to kiosks and signs

Gemalto is working with Tapit, a platform used by global brands to transform their physical assets into interactive objects, to launch "Tapit and Buy". This is an innovative solution whereby the consumer taps their smartphone ...

“Usability is essential for the shopping experience“

Interview with Eric Jankowfsky, Managing Director of Jankowfsky AG

What is the best way to connect my online store with my branch offices?“ This is a question many retailers are currently asking themselves. We spoke with Eric Jankowfsky, Managing Director of Jankowfsky AG, about the challenges for retailers ...

Tlantic introduces the new Mobile Retail Suite at RBTE 2015

The company will be present at the event, to be held in London on the 10th and 11th of March, at booth 565

Tlantic is launching the Tlantic Mobile Retail Suite at RBTE. This suite of innovative software solutions provides retailers with a new way to rapidly deploy mobile services and applications to deliver best in class customer service in ...

Tlantic introduces the new Mobile Retail Suite

The suite of innovative software solutions provides retailers with a new way to rapidly deploy mobile services and applications

Tlantic, a global developer of retail solutions, is launching the Tlantic Mobile Retail Suite at RBTE. This suite of innovative software solutions provides retailers with a new way to rapidly deploy mobile services and applications to ...

Infinite Peripherals examines best practices for mPOS implementation in retail

New white paper highlights critical steps to ensure success

As more retailers of all sizes invest in mobile point-of-sale (mPOS) technology, which is now largely regarded as a must-have to remain competitive, leading enterprise mobility device provider Infinite Peripherals, Inc. (IPC) shares the ...

From webrooming to mobile shopping

Report highlights the shift to mobile advertising, cross device solutions and native formats

Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.  The report helps advertisers stay ahead of the curve and adjust ...

2014 Mobile Data Survey – 60 percent unsatisfied with current speeds

In October 2014, Tiger Mobiles carried out a survey of 4,300 smartphone users who had taken out a 3G or 4G enabled phone contract with at least 1GB of monthly data allowance in the last 12 months. The survey quizzed respondents in a number of ...

Mood Media activates location-based technology

Enhancing consumer targeting for retailers

Mood Media has begun to integrate its Presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives. When activated, the Presence ...

Content finds the customer

SDL Global Study Finds Social Media Drives Content Discovery with Millennials

Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently ...

Mobile BI and Analytics – New trends in the Retail Industry

“Business Intelligence MUST become mobile.”

Smartphone wielding customers are changing the rules of the retail game. In recent times, brick-and-mortar retailers have been frustrated by the growing numbers of shoppers walking into their stores to check out products physically and then going ...