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Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...
28.10.2015   #marketing planing #multisensual marketing

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

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EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
ACCENTA Music & P.O.S. GmbH
ACCENTA Music & P.O.S. GmbH
Lademannbogen 10
22339 Hamburg
MONACOR INTERNATIONAL GmbH & Co. KG
MONACOR INTERNATIONAL GmbH & Co. KG
Zum Falsch 36
28307 Bremen
MOODDESIGNER OK
Am Hundsturm 7/10
1050 Wien
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
Kayser Medienverlag
Zur Schanze 12
33154 Salzkotten
EBH Radio Software GmbH
Haferwende 27
28357 Bremen
Sound Experts GmbH
Sophienstraße 3
51149 Köln