gender marketing

"The change exchange": Helping women find networks of support

T.J.Maxx and Mindy Kaling launch pen pal program

Impact of COVID-19 on LGBTQ+ businesses in North America

Findings of Lightspeed's global diversity and inclusion survey

Network of Executive Women launches campaign for gender parity

Indra K. Nooyi of PepsiCo and Brian Cornell of Target are co-chairing the campaign to achieve a 50/50 gender parity in the retail and consumer goods and services industries.

The changing dynamics of Generation Consumer

Retailers need to do the online basics well and focus on added value if they want to appeal to Generation Consumer

Gender Marketing: Products for Men, Solutions for Women

Nothing is worse than a “chick car”. Manufacturers avoid this term like the plague.

”Women grab their own power drill and grinding machine“

Interview with Julia Anne Schneider, Spokesperson Bosch Power Tools, Leinfelden-Echterdingen

Grave mistakes while selling to Adam and Eve

Interview with Diana Jaffé, Founder of Bluestone Gender Marketing, Berlin