advertising media

Viscom 2022 - Europe's Trade Fair for Visual Communication

11.01. - 13.01.2022 | Düsseldorf

PromoTex Expo 2022 – International trade fair for promotion, sports and workwear

11.01. - 13.01.2022 | Düsseldorf

PSI 2022 - The leading European trade show for the promotional products industry

26.04.-28.04.2022 | Messegelände Düsseldorf

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

“The emperor’s new signmaking”

Fairy-tale inspiration at viscom world of inspiration

The new generation of hanging ceiling signs

K-D Hermann GmbH has developed pick&change, an innovative ceiling system under its promoflex brand

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

IAB clarifies processes for automated digital advertising

“An Evolving Framework for Advertising Automation” is to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors.

Marketers: investment in original digital video nearly doubled since 2015

80 percent of marketers and media buyers plan to increase spending on original digital video through the end of the year

European Sign Expo announces packed programme of feature content

Seminars, workshops and live demonstrations to take place daily

Digital marketing: retailers spend a record 200bn dollars

Predictive analytics enables targeted, tailored campaigns

Retail: Brand equity through celebrity endorsements

A lucrative business – on both sides

Efficient ways of advertising

Modern sales approaches for the retail market

Germany: Introduction of DAB+ increases sales of portable audio devices with DAB+ capability

LCD-/ LED-/ Plasmabildschirme

DS 2012: Indoor LED Video Display