SAF ordering software for increased efficiency in the supply chain

SAF AG, which is listed in the Prime Standard of the Frankfurt Stock Exchange (ISIN
CH0024848738) will present its innovative forecasting and ordering systems for retailers
at the EuroShop Trade Fair in Düsseldorf (February 26 – March 2, 2011). These systems
not only stand for optimal replenishment for retailers but also for optimized inventory
levels, lower warehousing and ordering costs and higher profits.

SAF systems have convinced several of the world’s leading retail companies such as METRO
Group, Douglas Perfumery, Rossmann in Poland, Winn-Dixie and Foodstuffs that count on the
demand chain management approach to manage the value-adding chain based on consumer
demand behavior. “By converting to fully automated replenishment, our customers benefit not
only from reduced out of stocks and lower warehousing costs but also, above all, from higher
profitability,” commented Udo Meyzis, CEO of SAF AG, in describing the advantages of the SAF
automated forecasting and ordering solutions. “This is of key importance to the retail business
with its very low profit margins and in which companies are looking for ways to make their
processes more efficient and cost-optimized.”

SAF’s successes in the direct business during recent years clearly show that the wholesale and
retail businesses are key target markets for SAF. However, the contract SAF concluded in 2010
with ROLLER, Germany’s most important furniture discounter, demonstrates that SAF software
solutions can be effectively implemented in other fields that go far beyond the classic retail
business. As a result, interesting growth potentials are opening up for SAF in new industries that
further support SAF's worldwide sales offensive.

Furthermore, SAF has been able to reap the first rewards of the intensified partnership with
SAP, its majority shareholder. For example, SAF now supports SAP customers in implementing
SAF technology that is an integral component of the SAP F&R solution. Above and beyond that,
SAF's own service department offers individual efficiency analyses such as feasibility studies
and proof of concepts. In addition, SAF develops customer-specific software adaptations and
extensions to help them fully capitalize on the potential of the SAP F&R solution. “In future, both
SAF and SAP customers will benefit from the intensified partnership that will enable them to
take advantage of the innovative power and IT know-how of both companies,” according to
Meyzis in explaining the customer benefits of the SAF and SAP cooperation. Current market
trends and developments can be considered at an early stage of product development to better
support retailers in dealing with the challenges of the future such as multichannel retailing and
optimal handling of fresh products.

SAF will show retailers how they can make their ordering process more efficient and improve
their competitive position at the same time at the EuroShop Trade Fair in Düsseldorf from
February 26 – March 2, 2011 in Hall 6 at Booth D62.