Why does “sin” feel so good?
The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate
iXtenso/Pott
Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.
The store’s display tables feature chocolate towers stacked high with delicious treats. It’s a motif that is cleverly showcased throughout the store.
The chocolate towers catch your eye and need no other adornment besides the displays they are sitting on.
Setting accents in constrained design
Red accents – the red-lipped mouth that symbolizes passion and temptation – and splashes of color on products throughout the store stand out against the black and white background of the corporate design. But this is not your mama’s checkerboard pattern! This takes black and white store design to the next level!
The red couch in the shape of a woman’s mouth symbolizes sin, sensuality, and pleasure. A tripod in front of the couch is ready to mount a camera.
Customers can take a Polaroid picture and hang it on a black lattice panel inside the store - an analog social media board.
More in the "What shop design can look like" series:
Nested, stacked, staggered – A different way to style shelves
The store shows that shelves don’t always have to feature side panels and horizontal boards. Simple creative ways can shift perceptions.
It is nearly impossible to leave the store without succumbing to sweet temptation. Even those who only pass the store outside have a hard time as the counter also faces the street, selling treats to customers.
