Images • 01.04.2020

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.

The store’s display tables feature chocolate towers stacked high with delicious treats. It’s a motif that is cleverly showcased throughout the store.

Photo
Source: iXtenso/Pott

The chocolate towers catch your eye and need no other adornment besides the displays they are sitting on.


Setting accents in constrained design

Red accents – the red-lipped mouth that symbolizes passion and temptation – and splashes of color on products throughout the store stand out against the black and white background of the corporate design. But this is not your mama’s checkerboard pattern! This takes black and white store design to the next level!

The red couch in the shape of a woman’s mouth symbolizes sin, sensuality, and pleasure. A tripod in front of the couch is ready to mount a camera.

A red sofa in the shape of a mouth in front of a wall of white blocks with...
Source: iXtenso/Pott

Customers can take a Polaroid picture and hang it on a black lattice panel inside the store - an analog social media board.

A black grid in front of a white wall with Polaroid photos hanging from it...
Source: iXtenso/Pott

Nested, stacked, staggered – A different way to style shelves

The store shows that shelves don’t always have to feature side panels and horizontal boards. Simple creative ways can shift perceptions.

It is nearly impossible to leave the store without succumbing to sweet temptation. Even those who only pass the store outside have a hard time as the counter also faces the street, selling treats to customers.

A counter with sweets for the street sale
Source: iXtenso/Pott
Author: Julia Pott

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