News • 28.10.2020

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

The interior of a modern fashion store
Source: BP Architects

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola Fossa of BP Architects. The project is one of the winners of the international competition Refin Project Contest 2020, conceived to reward the best architecture and interior design projects made with Refin tiles.

The restyling of the Intrend Diffusione Tessile shop in Montesilvano has been the occasion to developed the new retail concept for a chain of factory outlets that refers to an important and historical group of Italian fashion: the display system has been completely redesigned aiming at rationalizing the spaces, which provide for a cluster distribution around the central "square" for the presentation of the main products.

The interior of a modern fashion store
Source: BP Architects

In this overall renovation project, the choices of finishes and furnishings reflect the brand's image, which is positioned in the high-end fashion segment: the entire sales area is distinguished by the Creos collection – suitable for high foot traffic – which interprets the more manual aspect of resin spread through a delicately moved and irregular texture. The width of the laid surface conveys a sensation of softness with slightly shiny and more opaque areas and the neutral Cookie shade warms the spaces without distracting attention from the colors of the garments on display.

The interior of a modern fashion store
Source: BP Architects
Source: Ceramiche Refin

related articles:

popular articles:

Thumbnail-Photo: First Meta store comes with interactive technology and design elements...
05.05.2022   #retail #Tech in Retail

First Meta store comes with interactive technology and design elements

Meta has opened its first physical retail store in Burlingame, California, promising an interactive hands-on experience

On April 25, Meta (former Facebook) announced Meta Store - their first physical retail space, which will open May 9 on the campus in Burlingame, California. In the Meta Store, you’ll be able to get a hands-on experience with all of their ...

Thumbnail-Photo: Garage’s connected pop-up store in Toronto...
30.03.2022   #omnichannel #shop design

Garage’s connected pop-up store in Toronto

Digitally-enabled store for today’s hyperconnected consumers

Groupe Dynamite announces the opening of the first Garage pop-up store in Toronto. In order to thrive with today’s hyperconnected consumer, the space acts as a lab for a digitally-enabled store, while building on a brand vision that encourages ...

Thumbnail-Photo: Benetton offers customers a new metaverse experience...
21.03.2022   #Tech in Retail #omnichannel

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

United Colors of Benetton has transformed its Corso Vittorio Emanuele store for Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which opened at the same time with the same experiential look and feel.The term ...

Thumbnail-Photo: Zara presents its most advanced store concept in Madrid...
27.04.2022   #shop design #fashion

Zara presents its most advanced store concept in Madrid

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, a fitting room reservation service and an automatic on-line return point

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, which customers can use to purchase garments by scanning them with their mobile phones, a fitting room reservation service and an ...

Thumbnail-Photo: BJ’s Wholesale Club opens first of its kind BJ’s market...
11.05.2022   #food retail #in-store marketing

BJ’s Wholesale Club opens first of its kind BJ’s market

The new club, openend on Friday, May 6, gives members full access to a smaller format club and a convenient, expedited shopping experience

BJ’s Wholesale Club, operator of membership warehouse clubs in the Eastern United States, has announced the opening of BJ’s market, a new concept club in Warwick, RI.Located at 375 East Ave, BJ’s market is 43,000 square feet, about ...

Thumbnail-Photo: Blurring the boundaries between retail and gallery...
01.03.2022   #shopfitting #shop design

Blurring the boundaries between retail and gallery

Kanuk culture and legacy transported through retro futurist design to new SoHo store

Kanuk, a Canadian manufacturer of handcrafted winter coats since 1970, opened up its first international boutique in a historical 6-storey building on Greene Street in the heart of SoHo, far away from its original headquarters on Rachel Street in ...

Thumbnail-Photo: Mango opens flagship store in New York
24.05.2022   #sustainability #shop design

Mango opens flagship store in New York

Company strengthens its expansion in the United States with the opening of its flagship store on New York's Fifth Avenue

Mango is accelerating its expansion in the United States with the opening of a new 2,100 m 2 (close to 23,000 sq. ft) flagship store located at 711 Fifth Avenue in New York, one of the world’s most exclusive shopping streets.Mango’s ...

Thumbnail-Photo: Combining culture, art, and science in a futuristic shopping environment...
12.03.2022   #shop design #fashion

Combining culture, art, and science in a futuristic shopping environment

Jefferey Hutchison and Associates designs Grand Hall for Shinsegae Daejeon Art & Science

Jefferey Hutchison and Associates (JHA), a renowned New York-based fashion retail design firm, recently completed the Men's and Women's Luxury Fashion, Beauty, and Jewelry floors within the new Shinsegae Daejeon Art & Science department ...

Thumbnail-Photo: An immersive garden in a shopping center in Inner Mongolia...
17.03.2022   #design #customer experience

An immersive garden in a shopping center in Inner Mongolia

CapitaMall Nuohemule Hohhot: from an abandoned mall to a future-proof concept

CapitaMall Nuohemule stands as a new, comprehensive kind of contemporization: far beyond a simplistic mall refurbishment with superficial re-application of materials, it is about extracting the essence of a building and converting it into a new, ...

Thumbnail-Photo: Coca-Cola opens first European flagship store in London...
11.05.2022   #retail #shop design

Coca-Cola opens first European flagship store in London

All-new fashion hub in Covent Garden, providing consumers with a ‘Real Magic’ retail experience

Coca‑Cola Great Britain has announced the launch of its first flagship Coca‑Cola store in London. Located on Long Acre, Covent Garden, the new retail destination is the first of its kind in Europe, offering a range of limited-edition apparel ...