Report • 05.06.2015

What shop design can look like: Zara in Hamburg

Flagshipstore reopened with spacious and sustainable design

New: in all departments there are the same materials and colors. The store is...
The pieces of the collection are presented in small units so that customers can combine them on their own
Source: Zara

Here you could even shake a leg in your new summer dress: In Zara's reopened store at Mönckebergstraße in Hamburg, Germany, spacious corridors, with elegant, unobtrusive elements, catch the eye. Clear structures, simple lighting design and decorative fabrics, such as linen and silk, emphasize the collection in a subtle way.

Inside the building 'Kontorhaus Barkhof', which was originally built in 1910, the sales area of 2,500 square meters is distributed over three floors. The team of architects, headed by Marta Fernández, attached particular importance to an environmentally friendly design and reflects the ideology Zara's parent company, Inditex, follows in matters of sustainability.

By these measures, the company claims to save 30 percent of energy and 50 percent of water compared to conventional stores. This is achieved mainly through means of light sensors, controlled air conditioning and low-flow water consumption hardware. The wooden elements and the paper bags are also PEFC certified (Programme for the Endorsement of Forest Certification). 

More information can be found in the photo gallery.

Author: Natascha Mörs, iXtenso.com

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