Report • 17.09.2015

What shop design can look like: The Chelsea FC Megastore

The tidy concept guides fans very quickly through the store and offers many emotional eye-catchers

Outside: The cube-like facade in the club color blue. The lion, the heraldic...
Between the seasons 900 square of store had to be rebuilt. The entire implementation lasted four months
Source: Schwitzke GmbH

Schwitzke Group has redesigned the huge fan shop of the football club at Stamford Bridge stadium within eight weeks. The new design is to pierce fans directly into the heart since the modern scenery has many eyecatchers of the history of the club.

The new concept aims to give a better product presentation for increasing sales and the visual appearance is more emotional, for example with the "Hero-Wall", where original exhibits of the players are shown. Many black walls and a touch shell-feeling characterize the design. This is to underline the product world of the club.

Not only beautiful, but also practical

Another plus for the customer: The checkout area with 28 available cash points at peak times on game days which guide the fans more quickly through the store. This is also supported by the two separate staircases.

Karl Schwitzke, managing partner of Schwitzke group (Schwitzke & Partner, Schwitzke Graphics and Schwitzke Project) reports enthusiastically on the project: "Football is far more than the excitement of tactics and goals. It is a huge economic factor - with world's approximately 1.6 billion fans who spend billions of dollars for their club loyalty. Football unites people of all social classes. Business with memorabilia is growing year after year and still has a lot of potential. Sales can be increased even further - by fanshops with experience character."

Autor: Natascha Mörs, iXtenso.com 

related articles:

popular articles:

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
06.11.2018   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make yourself comfortable by the fireplace

Accessories featuring a faux rusted (industrial) look are right on trend. Metal is given the look of rusted iron. ...

Thumbnail-Photo: Blaze of light: Christmas decorating tips, part 3...
26.10.2018   #led lighting #lights

Blaze of light: Christmas decorating tips, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Precision Meets Top Performance
13.09.2018   #printers #scales

Precision Meets Top Performance

Bizerba at the POST-EXPO 2018

Bizerba will present products in the weighing and label sector at this year’s POST-EXPO trade show (Hamburg, Germany, October 9-11). In hall B2, booth 145 of this world-leading trade show dedicated to the mail and parcel service industry, ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
30.10.2018   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Create a winter wonderland

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Luxury, tradition, and new trends
19.11.2018   #shop decoration #shop design

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs. ...

Thumbnail-Photo: What shop design can look like: Harrods in London...
01.08.2018   #shop building #lighting concepts

What shop design can look like: Harrods in London

Tradition, luxury, and elegance paired with an experience for all five senses

The world-famous Harrods department store in London is pulling out all the stops for its renovations and features precious materials and custom-designed shopfittings. Harrods’ fully re-designed "Fine Wines & Spirits" and ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: What shop design can look like: Pull & Bear in Ourense, Spain...
30.08.2018   #digital signage #lighting concepts

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

Thumbnail-Photo: Showroom-like stores could overthrow the basis for retail rents...
24.08.2018   #brick and mortar retail #real estate

Showroom-like stores could overthrow the basis for retail rents

Traffic and customer data could trump traditional measures

If present trends continue, retail rents might one day be based on traffic and customers rather than traditional metrics such as sales per square foot or percentage rent, observes Mike Harris, Managing Director of CREModels, in a new column for ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen