Images • 04.11.2019

What shop design can look like: the Blaw men concept store in Barcelona

The retail shopping experience for men

Yes, men do like to shop! A visit to an outlet of the Spanish BlawStore chain in Barcelona’s neighborhood of La Ribera can attest to this. This is where modern minimalism meets rustic chic and where selected products are showcased in a charming, masculine setting.

The passage from the back area to the front area of the shop. On the left side...
Source: iXtenso/Pott

Here, customers can find treasures ranging from clothing and shoes, accessories and lifestyle products to a small selection of grocery items.

Different products presented in front of a blue tiled wall....
Source: iXtenso/Pott

Up front, the store’s walls feature polished dark blue tiles with a shiny, high-gloss finish. This creates the perfect background to showcase the products.

Photo
Source: iXtenso/Pott

The store’s logo- a stylized male face – stars right above the product displays.

The front of the store. At the top in the middle: the logo....
Source: iXtenso/Pott

The back part of the shop is in stark contrast to the store’s entrance area. Rough stone wall cladding and old wooden beams exude the charming ambiance of an old farmhouse.

Presentation of clothing at the back of the store.
Source: iXtenso/Pott

The store’s changing rooms are also very eye-catching. The sparsely decorated enclosures are separated by black curtains and right in front of them is an old sink.

An old sink in front of the changing rooms.
Source: iXtenso/Pott

And it goes without saying that craft beer is a must-have in this kind of setting. Salud!

Craft beer and other groceries on a shelf.
Source: iXtenso/Pott
Author: Sonja Koller

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