Report • 26.03.2015

Walbusch: Store Opening in Monchengladbach

Schwitzke & Partner develops Store Concept tailored to Target Groups

With this new store concept and the planned further expansion of its network of...
Source: Schwitzke Gruppe

Walbusch, a textile specialist based in Solingen, opens a new store in Monchengladbach on Thursday. The specialist for men’s and women’s fashion presents itself on 225 square meters with a significantly rejuvenated store concept. In addition to its regular customers, the brand aims at addressing new target groups.

Walbusch, which has its origins in the mail-order business, appeals to quality-conscious customers who value comfortable clothing of high quality. The brand’s entire range of goods puts the emphasis on wearing comfort, quality and a good fit; this is reflected in the new store concept. The look-and-feel is light, bright and high-quality; an atmosphere of well-being is paramount in the store. Many elements make the customers feel as if they were in a vacation residence: wood planks like on a veranda; haphazardly placed pieces of furniture that give the store an individual and relaxed appearance; an entrance area that looks like the door to a balcony.

Various design elements and materials consistently reinforce this theme of well-being: wall panels in the ‘Casual’ area made of white slats; grey oak wood on the floor; a ceiling design that simulates daylight and bathes the entrance area in an inviting bright light. The ‘Business’ section is characterized by grey walls with white plinths; the area’s furnishings include a wardrobe with leaf doors and a glass cabinet. The expressive store design is rounded off by birch wood in the cash-desk and fittingroom areas, grey screed flooring, and furniture in black-steel look.

The Solingen-based family firm places much emphasis on its multi-channel business model. This is why the new store concept includes a communication area, similar to a café, with an integrated touchscreen and an interface to the brand’s online shop, so all touch points are connected and customers can use all distribution channels. With this new store concept and the planned further expansion of its network of sales outlets, Walbusch is consolidating its market positioning. A new specialist shop in Bochum already opened on 16 March; another opening in Kaiserslautern will take place on 25 March. 

Source: Schwitzke Group

related articles:

popular articles:

Thumbnail-Photo: In harmony with nature
10.02.2020   #lighting concepts #shopfitting

In harmony with nature

Biophilic design in retail spaces in the 2020s

A new decade has begun and has inspired the iXtenso editorial team to track down the latest retail design trends for you. One of the hottest trends of the moment is biophilic design. ...

Thumbnail-Photo: APG releases retail and healthcare solution
01.04.2020   #coronavirus #pos systems accessories

APG releases retail and healthcare solution

For reducing the spread of COVID-19 at the point of sale

APG Cash Drawer, a global manufacturer of cash management solutions announces the release of the Guardiant™ Countertop Shield for retail, grocery, convenience, gas stations, pharmacy and medical clinics. The Guardiant™ Countertop Shield ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Not just stow it, present it, please!
18.02.2020   #shopfitting #electronic shelf labels (ESL)

Not just stow it, present it, please!

Shelves and their possibilities at EuroShop 2020

Shelves are no longer just shelves. Form, colour and also function can vary. At EuroShop 2020, we will see what is possible with merchandise compartments today and that the good old shelf is not obsolete despite digitization! ...

Thumbnail-Photo: Where store design meets way of life
31.03.2020   #brick and mortar retail #shopfitting

Where store design meets way of life

Brava Fabrics concept store reflects the Barcelona spirit

With its endless streets full of fashion boutiques and chain stores, Barcelona is a mecca for shopaholics. As they venture off the beaten track into the city’s side streets, travelers will discover hidden local brands. Brava Fabrics, a ...

Thumbnail-Photo: Store design concept: “A bouquet for Shibuya”...
24.03.2020   #shop design #design

Store design concept: “A bouquet for Shibuya”

Frame Awards 2020 – Wellness inside and outside of the body

L’OCCITANE Bouquet de Provence is a renovation project of their flagship store located at Shibuya Crossing, one of the busiest places in Tokyo. For their first-ever collaboration with Pierre Hermé in Japan, the store was transformed ...

Thumbnail-Photo: New accents in interior design
17.02.2020   #lighting systems #shop building

New accents in interior design

Just one of the innovations: LightBeton® Retro

When we at Richter akustik & design present ourselves at national or international trade fairs, it is worthwhile for the experts to take a closer look.And now it’s time again. From the 16. to 20. of February at EuroShop 2020 in the CCD ...

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Nike House of Innovation Shanghai: pop-up store of the year...
02.04.2020   #shop design #design

Nike House of Innovation Shanghai: pop-up store of the year

Jury prize award at Frame Awards 2020

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...


APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle