News • 10.02.2021

SWIX concept retail store in historic Lake Placid

Shopping for winter sports enthusiasts at Winter Olympic Games town

SWIX concept retail store in historic Lake Placid
Source: SWIX

SWIX announced that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as well as its sister brands Ulvang and Lundhags. Guests at Mt. Van Hoevenberg will be able to shop Nordic styles before and after their ski at one of the most popular ski centers in the region.

“We can’t think of a better place to launch this project than Mt. Van Hoevenberg,” says SWIX US CEO, Steve Poulin. “They have been a retail partner of ours in their ski shop for years, and their guests have proven to be valuable customers of ours. This is the logical next step, to expose them to a broader swath of the line.”

The SWIX Concept Store is being opened in conjunction with the Olympic Region Development Authority (ORDA) an organization that oversees the area’s Olympic sites as well as projects and tourism that relate to Lake Placid’s Olympic history. Host to the 1936 and 1972 Winter Olympic Games, Lake Placid is a town where winter sports enthusiasts travel to, year after year.

“Mt. Van Hoevenberg is very excited for our new partnership with SWIX,” says Mt. Van Hoevenberg Nordic Program Manager, Kris Cheney Seymour. “The new Mountain Pass Lodge will offer a one of a kind customer experience in the SWIX Concept store.   This partnership will also support community skiing, guest opportunities and event build out at the transformed Mt. Van Hoevenberg.”

Source: SWIX

related articles:

popular articles:

Thumbnail-Photo: Dimension Materials & Surfaces at EuroShop 2023...
25.11.2022   #sustainability #shop building

Dimension "Materials & Surfaces" at EuroShop 2023

New Dimension shows the impact design can have in difficult times

Aluminium foam, translucent concrete surfaces or sheer gossamer structures that seem to balance the weight of massive boulders – visual “wows” are popular for staging the customer journey. The Materials & Surfaces Dimension at ...

Thumbnail-Photo: Baking fresh tradition that tastes great!
27.12.2022   #brick and mortar retail #food retail

Baking fresh tradition that tastes great!

Store design in the traditional bakery Mi Pan in Mexico City

Whoever buys their baked goods here will be wide-eyed at first – not only because of the huge selection of breads, pastries, nibbles and cakes. The store design of the Mi Pan bakery is also astonishing ...

Thumbnail-Photo: Acne Studios unveils its Yorkdale store
19.10.2022   #shop design #customer experience

Acne Studios unveils its Yorkdale store

Luxury fashion house unveils new store in Toronto's prestigious Yorkdale complex

Located in the prestigious Yorkdale complex, the first Acne Studios store in Canada opens 19 August 2022. Designed by Swedish architect firm Halleroed, the Toronto project follows the brand’s global store ethos – each location makes ...

Thumbnail-Photo: A dream in white and gold
10.11.2022   #brick and mortar retail #shop design

A dream in white and gold

Elegance and timeless appeal designed by Cecconi Simone Inc.

Some time ago, the Toronto-based design firm Cecconi Simone Inc. set out to create a harmonious and timeless design within the 3,500-square-foot retail space of a local jeweler, envisioning an aesthetic that was both sophisticated and approachable. ...

Thumbnail-Photo: Showfields comes to Washington D.C.
16.12.2022   #brick and mortar retail #sustainability

Showfields comes to Washington D.C.

Company has opened its fourth lifestyle discovery store at 3077 M Street NW in Georgetown

The NYC-based company Showfields is known for bringing shoppers immersive brand curations and experiential store design. The DC location is a unique display of sustainability – the previous tenant was Brooks Brothers, and the Showfields ...