Product • 07.07.2011
Store Project: Nespresso
Style – from the assembly line
Style – from the assembly line. The coffee brand Nespresso is served at luxury boutique bars all over the world. With its unique boutique concept, the world's leading brand of high-quality portioned coffee combines the classy chic of a bar or boutique with the relaxed atmosphere of a lounge. Another important aspect of these flagship boutiques is their central and stylish location in the major cities of the world – from Madison Avenue to Paris Opéra. Münch+Münch is a strategic partner in the Nespresso boutique programme, developing exclusive cooling furniture for the presentation of chocolate. The technology and equipment is installed overnight at selected boutiques in Switzerland.
Exclusive materials. In retail outlets, too, Nespresso is clearly distinguished as a premium brand. Elegant, high-quality materials such as wood, glass and polished steel are combined in a warm, harmonious design. Münch+Münch is creating emblematic Shop-in-Shop displays for the brand at stores throughout Europe.
The challenge The brand demands a high-end design and premium materials that are also extremely tough and durable to cope with high user frequencies. Installation needs to take place without disruption to normal service, which represents a particular logistical challenge.
Core activities Store Value Engineering, Store Production, Store Services
Store designs Boutique bars, Shop-in-Shop
Extent Boutique bars since 2006; more than 100 Shop-in-Shop systems per year, throughout Europe
