Store design concept: “A bouquet for Shibuya”
Frame Awards 2020 – Wellness inside and outside of the body
L’OCCITANE Bouquet de Provence is a renovation project of their flagship store located at Shibuya Crossing, one of the busiest places in Tokyo. For their first-ever collaboration with Pierre Hermé in Japan, the store was transformed into a focal point for beauty and wellness approached from both inside and outside of the body with AtMa’s creative concept, “A bouquet for Shibuya”. The retail space provides high-quality organic products and the kiosk and cafe offer quality food and drinks for wellbeing.
The store reflects Tokyo as a city and L’Occitane as a gift from province to Shibuya with two key artworks. One is the main column which is covered by yellow flowers penetrating 1F to 3F to be an icon of the store as a bouquet. The other is the "TOKYO x L’OCCITANE" art piece around the facade window which represents the idea of bringing Tokyo’s skyline into the store.
Also AtMa's reinterpretation of province, “the modern province”, is found in both the interior and the facade with rich materials, sophisticated colors, and unique design elements.