News • 03.11.2020

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

A modern, very simple and minimalistically furnished fashion showroom...
Source: Rainville Sangaré

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was designed and built by Rainville Sangaré, while Blanchette Architectes was responsible for space design. The two firms worked in conjunction with the marketing team at Quartz Co. as well as the project-management team at A+.

“We see this first space as a sort of laboratory; our goal is to open more Quartz Co. stores around the globe in the coming years,” said Francis Guindon, Director of Global Marketing and Communications at Quartz Co. “As part of this exercise, we had to take into consideration the new reality of retail, including a multi-channel brand experience, a high-end approach, a showroom-like physical atmosphere, and a personalized-service strategy.” 

“At the architectural level, our mandate was to develop a unique universe by focusing on minimalism, timelessness, and innovation,” said Patrick Blanchette, Architect and President of Blanchette Architectes.

On one side of the space is the workshop. Visible from the street, it proudly highlights the fact that the brand’s wares are manufactured locally. On the other side is the boutique, which features an interplay of lights, mirrors, grids, and screens developed by Blanchette Architectes as well as custom-made furniture by Rainville Sangaré. The mirrored walls, which are punctuated by displays of coats in alcoves, offer an alternate perception of the space, and the double reflection provides the customer with multiple views -- useful when trying on clothes.

Modern, very simple shelf and table in a fashion showroom...
Source: Rainville Sangaré

Rainville Sangaré used its expertise in noble materials and manufacturing processes to create harmony between the presentation of products and the physical and visual comforts sought by the customer. In addition to the furniture, the studio designed a system of stainless-steel poles that don’t need to be attached to the walls; instead, friction and tension hold them in place. Hardware and fastening pieces were left visible to demonstrate the accuracy with which the job was carried out. Ash – locally sourced and FSC-certified – was used because its texture contrasts with the other materials and because it adds a touch of warmth to space. “It is an approach to design that reveals the quality of materials and the rigor of the workmanship; this aligns with the vision of the company, which also develops its products with this approach,” explained Lambert Rainville, Industrial Designer and Co-founder of Rainville Sangaré.

A combination of industrial precision and artistic sensibility, the design is a reflection of how Quartz Co. creates and manufactures its coats. The interior details speak to the brand’s quest for handmade high-end products. Since the coats are made locally, the design choices for space also had to tell this story, which is why the teams opted for materials such as ash, the most common wood species on the island of Montreal, and solid industrial materials such as concrete and stainless steel.

Source: Quartz Co.

related articles:

popular articles:

Thumbnail-Photo: Showfields comes to Washington D.C.
16.12.2022   #brick and mortar retail #sustainability

Showfields comes to Washington D.C.

Company has opened its fourth lifestyle discovery store at 3077 M Street NW in Georgetown

The NYC-based company Showfields is known for bringing shoppers immersive brand curations and experiential store design. The DC location is a unique display of sustainability – the previous tenant was Brooks Brothers, and the Showfields ...

Thumbnail-Photo: Acne Studios unveils its Yorkdale store
19.10.2022   #shop design #customer experience

Acne Studios unveils its Yorkdale store

Luxury fashion house unveils new store in Toronto's prestigious Yorkdale complex

Located in the prestigious Yorkdale complex, the first Acne Studios store in Canada opens 19 August 2022. Designed by Swedish architect firm Halleroed, the Toronto project follows the brand’s global store ethos – each location makes ...

Thumbnail-Photo: A dream in white and gold
10.11.2022   #brick and mortar retail #shop design

A dream in white and gold

Elegance and timeless appeal designed by Cecconi Simone Inc.

Some time ago, the Toronto-based design firm Cecconi Simone Inc. set out to create a harmonious and timeless design within the 3,500-square-foot retail space of a local jeweler, envisioning an aesthetic that was both sophisticated and approachable. ...

Thumbnail-Photo: Dimension Materials & Surfaces at EuroShop 2023...
25.11.2022   #sustainability #shop building

Dimension "Materials & Surfaces" at EuroShop 2023

New Dimension shows the impact design can have in difficult times

Aluminium foam, translucent concrete surfaces or sheer gossamer structures that seem to balance the weight of massive boulders – visual “wows” are popular for staging the customer journey. The Materials & Surfaces Dimension at ...

Thumbnail-Photo: Baking fresh tradition that tastes great!
27.12.2022   #brick and mortar retail #food retail

Baking fresh tradition that tastes great!

Store design in the traditional bakery Mi Pan in Mexico City

Whoever buys their baked goods here will be wide-eyed at first – not only because of the huge selection of breads, pastries, nibbles and cakes. The store design of the Mi Pan bakery is also astonishing ...