Company News • 09.01.2017

Selfridges will triple the size of its current luxury handbag department

Selfridges is making its 107 year-old flagship store more relevant than ever.

Photo: Selfridges will triple the size of its current luxury handbag department...
Source: Selfridges

Selfridges will triple the size of its current luxury handbag department to change the way customers shop for luxury accessories and designer handbags in particular. 

The Accessories Hall experience The Accessories Hall is an environment which, despite its exceptional 60,000 sq ft footprint, has been designed to provide customers with an intimate, personalized and unique experience each time they visit. Everything has been designed to make the beauty and craftsmanship capitalized in each luxury item sold from the Accessories Hall, resonate in every aspect of the customer experience.

This retail approach applies to the intelligent architecture which plays a crucial part in the customer experience by making it very intuitive, to the lighting, the product mix and the customer service proposition dispensed by specially trained teams. Products are showcased within the space in a unique way that will bring greater meaning to each purchase and will reinforce customers’ appreciation of each product as a true investment rather than just a commodity.

Duke Street transformation – the masterplan Designed in close collaboration with the highly esteemed British architect David Chipperfield, Selfridges’ Accessories Hall is an awe-inspiring, stimulating wall-less single-space destination without equal around the world. Due to open in three main phases over the next two years, the Accessories Hall is part of the biggest investment project undertaken by Selfridges (or any other department store worldwide). Over £300 million have been pledged to transform the eastern wing on Duke Street of the London store over four years.

The project due to complete in summer 2018. Selfridges’ unprecedented investment masterplan aims to create ultimate, service and solution-driven, aesthetically smart and architecturally daring luxury destinations, such as the new Accessories Hall, or the Body Studio opened earlier in April, all designed to stand the test of times. Inside the Accessories Hall Within the Accessories Hall, phase one reveals 10 new luxury concept brand boutiques designed to be both distinctive and unified by David Chipperfield’s cohesive, fluid aesthetic treatment of the space. The flagship accessories boutiques are Balenciaga, Burberry, Chanel, Celine, Chloe, Chrome Hearts, Gucci, Loewe, Mulberry and Saint Laurent.

Anchoring the whole Accessories Hall space is The Fount – a new cocktail concept bar open in partnership with renowned Mixologist and winner of the International Bartender of the Year Award 2015, Ryan Chetiyawardana - aka Mr Lyan. The bijou 14 seater bar serves drinks that are wonderfully unique and inspired by the purest elements, proving through intelligent mixology that even the simplest of ingredients - including water - can be unexpectedly delicious if used with care and attention. This - underpins The Fount Bar’s purity-focused ethos.

The menu includes cocktails, natural wines, enhanced waters, tisanes, and water infusions.

The Fount is anchored by four accessories spaces by UK-based brand Anya Hindmarch, Jimmy Choo, Alexander McQueen and Stella McCartney – each brand is collaborating with David Chipperfield Architects to create a focal point inspired by the transparency and movement of water. This special collaboration highlights Selfridges’ on-going commitment to supporting great British and UK-based talent. A new entrance and Cross Rail Externally too, the masterplan will maximise public realm opportunities.

The Duke street façade of the store will undergo a dramatic alteration, making way for a new triple-height entrance into the Accessories Hall – still part of the David Chipperfield commission – created to unify the store’s hitherto mismatched aesthetic. Customers will be presented with an outstanding contemporary grand entrance alternative to the historic neo-classical Queen of Time canopy entrance on Oxford Street.

Architecturally, both entrances will be at once entirely sympathetic with each other and radically different. Additionally, the advent of Cross Rail’s Bond Street station (opening in December 2018) at close proximity to the store will strengthen Selfridges’ prime position within the London’s West End.

Harry Gordon Selfridge’s original vision revisited This ambitious masterplan has strong parallels and ties with the long-cherished never-realised ambition of Selfridges’ founder Harry Gordon Selfridge to create a unified block of remarkable retail space occupying the entire footprint within the Oxford Street, Orchard Street, Wigmore Street and Duke Street quadrant.

The architecture-obsessed founder was known to have commissioned well over 12,000 drawings to fully explore the project, and worked closely with Daniel Burnham (creator of the Flat Iron Building among many ground-breaking buildings) and with Sr John Burnet (creator of the British Museum initial extension). He was also fixated on the idea of a huge tower or dome – Selfridges Extension construction, Somerset Street and Duke Street in November 1932 higher than St Paul’s – sitting on top of the completed unified block which was never approved by the council.

Source: Selfridges

related articles:

popular articles:

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Vans opens its first community-driven retail store in LA...
12.02.2020   #brick and mortar retail #brand management

Vans opens its first community-driven retail store in LA

Including gallery, lounge, workshop and event space

Vans opens its first community-driven retail and event space in Downtown Los Angeles. The 11,500 square feet space pays homage to Los Angeles' deep skateboarding roots and thriving art community over two floors featuring work from a number of ...

Thumbnail-Photo: A product full of passion
06.01.2020   #pos marketing #event

A product full of passion

FOTOBODEN™ will pull out all the stops at the Playground Area of BrandEx – the International Festival of Brand Experience

FOTOBODEN™ will also act as a Silver Sponsor at the second BrandEx event. After all, the central motto reads “passion” and this can be felt with each and every one of these custom-printable, photorealistic vinyl floors – both ...

Thumbnail-Photo: Retail library in Vancouver
01.02.2020   #design #shop design

Retail library in Vancouver

Fairmont Pacific Rim Hotel partners with renowned art book publisher TASCHEN

Fairmont Pacific Rim announces the unveiling of the TASCHEN Library, located on the hotel’s second level. This artistic collaboration is one of only two retail locations in Canada completely dedicated to TASCHEN. The new library at Fairmont ...

Thumbnail-Photo: In harmony with nature
10.02.2020   #lighting concepts #shopfitting

In harmony with nature

Biophilic design in retail spaces in the 2020s

A new decade has begun and has inspired the iXtenso editorial team to track down the latest retail design trends for you. One of the hottest trends of the moment is biophilic design. ...

Thumbnail-Photo: A display goes future
10.03.2020   #shop building #shopfitting

A display goes future

burkhardt leitner modular spaces at the EuroShop

As part of the world's leading trade fair EuroShop Düsseldorf 2020, a trade fair for innovative products for global retail, burkhardt leitner modular spaces was presenting its new product clic up and a unique edition of clic up display ...

Thumbnail-Photo: New accents in interior design
17.02.2020   #lighting systems #shop building

New accents in interior design

Just one of the innovations: LightBeton® Retro

When we at Richter akustik & design present ourselves at national or international trade fairs, it is worthwhile for the experts to take a closer look.And now it’s time again. From the 16. to 20. of February at EuroShop 2020 in the CCD ...

Thumbnail-Photo: INSIDE World Festival of Interiors announces retail winner from RAI...
12.12.2019   #shop design #award

INSIDE World Festival of Interiors announces retail winner from RAI Amsterdam

“Sophisticated and informed” store design by Aesop

INSIDE World Festival of Interiors has announced the best interior designs of 2019 across the categories of Health and Education, Offices and Retail. The annual awards, which started at RAI Amsterdam, encompass the best interior designs from the ...

Thumbnail-Photo: FOTOBODEN™ makes for vibrant action …
01.01.2020   #pos marketing #EuroShop

FOTOBODEN™ makes for vibrant action …

… and is the biggest exhibitor at EuroShop 2020 occupying several thousand square metres

There is no avoiding FOTOBODEN™ at EuroShop! Because visitors will discover one or two of these custom-printed photorealistic vinyl floors in every other if not every hall, without the slightest trace of boredom. Quite on the contrary: it ...

Thumbnail-Photo: Winners of the Frame Awards 2020
05.03.2020   #design #shop design

Winners of the Frame Awards 2020

Categories for outstanding designs include stores and window displays

On Thursday 20 February 2020, the winners of the Frame Awards 2020 were announced. During the Frame Awards day festival program on 19 & 20 February, the nominees defended their work publicly during the live judging sessions before the category ...

Supplier

Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
visuals united ag
visuals united ag
An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle