Company News • 30.04.2010

Sales made easy: The Syner.con group presents scales solutions using the UC3-Line and bC from METTLER TOLEDO

With the large customer display, the UC3-HTT-P touchscreen scales are ideal for...
With the large customer display, the UC3-HTT-P touchscreen scales are ideal for merchandising and cross-selling activities at the retail counter.

Easy to use and boosting sales at the retail counter: the Syner.con group will be pre-senting scales solutions using the UC3-Line touch-screen scales and the bC range of tactile scales from METTLER TOLEDO at IFFA 2010 (8 – 13 May, Messe Frankfurt – Hall 6, Stand C91).

The UC3-Line touchscreen scales from METTLER TOLEDO go several steps beyond mere weighing tech-nology: Double-screen scales enable visual merchandising with slideshows and video films to be displayed to the customer, while the employee screen allows for e-learning in the form of tutorials. Furthermore, the direct connection to the Fresh Database enables staff to offer each customer professional and relevant advice.

For specialist butchers, the scales hold the key to improv-ing efficiency and boosting sales at the counter. “Around three quarters of all buying decisions are made in the store,” explains Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. “Butchers can turn this spontaneous purchasing behaviour to their ad-vantage. The display on the scales can show a customer buying barbecue steaks a reminder to purchase condi-ments such as herb butter. Or there could be an image promoting the family-pack of meat, if the weather fore-cast is predicting a warm spell. The UC3-Line scales give the specialist butcher complete control over the merchan-dising activities, thanks to applications such as our Fresh Promoter.” Fresh Promoter is a web-based application that transforms the UC3-Line touchscreen scales into a highly effective visual marketing tool at the counter, helping the scales to generate increased sales while re-maining easy to use. In the case of UC3-Line double-display scales, this application enables films, as well as text and images, to be shown on the customer-facing side. One of the Fresh Promoter’s key strengths is the ease with which the promotional messages can be added, changed and even set up to run only on specific scales in the store. The UC3-HTT-P retail counter scales, with a high-contrast 12.1-inch TFT customer display, are ideal for this application, and the Syner.com group will be demonstrating the Fresh Promoter in action on this model at its stand during IFFA.

Revealed for the first time at IFFA: the UC3-Value Line touchscreen scales. “With the Value Line, we have lis-tened to those customers who appreciate the comfort of using touchscreen technology, but who do not require high-performance computing or memory. In other words, outlets where weighing comes in first and the scales are not used for cross selling and promotion applications,” says Julia Obstfelder. The UC3-HT retail counter scales from the Value Line will be on show at the Syner.con group’s stand. Julia Obstfelder: “The UC3-HT is the all-round model from the Value Line for the retail counter.”

One scale with dual benefits!
In terms of tactile retail scales, the METTLER TOLEDO bC-U2 scale with dual printer is this year’s highlight on the Syner.con group’s stand. This model enables staff to switch between sales and labelling mode at the simple touch of a button. Thanks to the dual printer, it is not nec-essary to change the paper roll from receipt to label paper. Hence, when the scales are not required for serving customers, such as during breaks or slower times of the day, the bC-U2 can be put to effective use for price label-ling or pre-packing meat products for the self-service counter or secondary displays. Julia Obstfelder: “This means that sales staff no longer need to keep moving be-tween the front and back of store when pricing or label-ling items. Instead, the employee can carry out these ac-tivities in the sales area, virtually unnoticed.” Should a customer enter the shop or queues start to form at the other counters, a single push of a button is all that is needed to be able to switch back to sales mode. Clever use of the bC-U2 can often even eliminate the need to purchase an additional compact scales unit. “Especially behind the counter, where space is usually limited, it is a welcome relief when one piece of equipment can do the work of two,” adds Julia Obstfelder. At IFFA 2010, the Syner.con group will be demonstrating how the bC-U2 with dual printer can help specialist butchers to improve the efficiency at their retail counters.
 

Supplier
Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen
Germany

related articles:

popular articles:

Thumbnail-Photo: APG releases retail and healthcare solution
01.04.2020   #coronavirus #pos systems accessories

APG releases retail and healthcare solution

For reducing the spread of COVID-19 at the point of sale

APG Cash Drawer, a global manufacturer of cash management solutions announces the release of the Guardiant™ Countertop Shield for retail, grocery, convenience, gas stations, pharmacy and medical clinics. The Guardiant™ Countertop Shield ...

Thumbnail-Photo: Store design concept: “A bouquet for Shibuya”...
24.03.2020   #design #shop design

Store design concept: “A bouquet for Shibuya”

Frame Awards 2020 – Wellness inside and outside of the body

L’OCCITANE Bouquet de Provence is a renovation project of their flagship store located at Shibuya Crossing, one of the busiest places in Tokyo. For their first-ever collaboration with Pierre Hermé in Japan, the store was transformed ...

Thumbnail-Photo: Light and shadow as the soul of a retail space...
23.04.2020   #design #shop design

Light and shadow as the soul of a retail space

Anshuka: new Western-style pastry store in Hangzhou, China

Anshuka was founded in 2010 on Nanshan Road, Hangzhou, next to the famous West Lake. It is named after the owner’s name "An", meaning “kindness ". It is the first Western-style pastry store to bring semi-cooked cheese ...

Thumbnail-Photo: Winners of the Frame Awards 2020
05.03.2020   #design #shop design

Winners of the Frame Awards 2020

Categories for outstanding designs include stores and window displays

On Thursday 20 February 2020, the winners of the Frame Awards 2020 were announced. During the Frame Awards day festival program on 19 & 20 February, the nominees defended their work publicly during the live judging sessions before the category ...

Thumbnail-Photo: A display goes future
10.03.2020   #shop building #shopfitting

A display goes future

burkhardt leitner modular spaces at the EuroShop

As part of the world's leading trade fair EuroShop Düsseldorf 2020, a trade fair for innovative products for global retail, burkhardt leitner modular spaces was presenting its new product clic up and a unique edition of clic up display ...

Thumbnail-Photo: Nike House of Innovation Shanghai: pop-up store of the year...
02.04.2020   #design #shop design

Nike House of Innovation Shanghai: pop-up store of the year

Jury prize award at Frame Awards 2020

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. ...

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Not just stow it, present it, please!
18.02.2020   #shopfitting #electronic shelf labels (ESL)

Not just stow it, present it, please!

Shelves and their possibilities at EuroShop 2020

Shelves are no longer just shelves. Form, colour and also function can vary. At EuroShop 2020, we will see what is possible with merchandise compartments today and that the good old shelf is not obsolete despite digitization! ...

Thumbnail-Photo: Flooring for retail spaces: durable, sustainable and smart...
11.03.2020   #brick and mortar retail #shopfitting

Flooring for retail spaces: durable, sustainable and smart

Why design isn’t everything

The secret is out: The iXtenso editorial team loves flooring. After years of putting up with old carpet, our office hallway has now turned into a real eye-catcher.This made us wonder: Apart from a modern and customized design, what other ...

Thumbnail-Photo: Vans opens its first community-driven retail store in LA...
12.02.2020   #brick and mortar retail #brand management

Vans opens its first community-driven retail store in LA

Including gallery, lounge, workshop and event space

Vans opens its first community-driven retail and event space in Downtown Los Angeles. The 11,500 square feet space pays homage to Los Angeles' deep skateboarding roots and thriving art community over two floors featuring work from a number of ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle
visuals united ag
visuals united ag
An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart