Company News • 30.04.2010

Sales made easy: The Syner.con group presents scales solutions using the UC3-Line and bC from METTLER TOLEDO

With the large customer display, the UC3-HTT-P touchscreen scales are ideal for...
With the large customer display, the UC3-HTT-P touchscreen scales are ideal for merchandising and cross-selling activities at the retail counter.

Easy to use and boosting sales at the retail counter: the Syner.con group will be pre-senting scales solutions using the UC3-Line touch-screen scales and the bC range of tactile scales from METTLER TOLEDO at IFFA 2010 (8 – 13 May, Messe Frankfurt – Hall 6, Stand C91).

The UC3-Line touchscreen scales from METTLER TOLEDO go several steps beyond mere weighing tech-nology: Double-screen scales enable visual merchandising with slideshows and video films to be displayed to the customer, while the employee screen allows for e-learning in the form of tutorials. Furthermore, the direct connection to the Fresh Database enables staff to offer each customer professional and relevant advice.

For specialist butchers, the scales hold the key to improv-ing efficiency and boosting sales at the counter. “Around three quarters of all buying decisions are made in the store,” explains Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Central Europe. “Butchers can turn this spontaneous purchasing behaviour to their ad-vantage. The display on the scales can show a customer buying barbecue steaks a reminder to purchase condi-ments such as herb butter. Or there could be an image promoting the family-pack of meat, if the weather fore-cast is predicting a warm spell. The UC3-Line scales give the specialist butcher complete control over the merchan-dising activities, thanks to applications such as our Fresh Promoter.” Fresh Promoter is a web-based application that transforms the UC3-Line touchscreen scales into a highly effective visual marketing tool at the counter, helping the scales to generate increased sales while re-maining easy to use. In the case of UC3-Line double-display scales, this application enables films, as well as text and images, to be shown on the customer-facing side. One of the Fresh Promoter’s key strengths is the ease with which the promotional messages can be added, changed and even set up to run only on specific scales in the store. The UC3-HTT-P retail counter scales, with a high-contrast 12.1-inch TFT customer display, are ideal for this application, and the Syner.com group will be demonstrating the Fresh Promoter in action on this model at its stand during IFFA.

Revealed for the first time at IFFA: the UC3-Value Line touchscreen scales. “With the Value Line, we have lis-tened to those customers who appreciate the comfort of using touchscreen technology, but who do not require high-performance computing or memory. In other words, outlets where weighing comes in first and the scales are not used for cross selling and promotion applications,” says Julia Obstfelder. The UC3-HT retail counter scales from the Value Line will be on show at the Syner.con group’s stand. Julia Obstfelder: “The UC3-HT is the all-round model from the Value Line for the retail counter.”

One scale with dual benefits!
In terms of tactile retail scales, the METTLER TOLEDO bC-U2 scale with dual printer is this year’s highlight on the Syner.con group’s stand. This model enables staff to switch between sales and labelling mode at the simple touch of a button. Thanks to the dual printer, it is not nec-essary to change the paper roll from receipt to label paper. Hence, when the scales are not required for serving customers, such as during breaks or slower times of the day, the bC-U2 can be put to effective use for price label-ling or pre-packing meat products for the self-service counter or secondary displays. Julia Obstfelder: “This means that sales staff no longer need to keep moving be-tween the front and back of store when pricing or label-ling items. Instead, the employee can carry out these ac-tivities in the sales area, virtually unnoticed.” Should a customer enter the shop or queues start to form at the other counters, a single push of a button is all that is needed to be able to switch back to sales mode. Clever use of the bC-U2 can often even eliminate the need to purchase an additional compact scales unit. “Especially behind the counter, where space is usually limited, it is a welcome relief when one piece of equipment can do the work of two,” adds Julia Obstfelder. At IFFA 2010, the Syner.con group will be demonstrating how the bC-U2 with dual printer can help specialist butchers to improve the efficiency at their retail counters.
 

Supplier
Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen
Germany

related articles:

popular articles:

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...

Thumbnail-Photo: Of tables, counters and meeting places
03.09.2019   #shop building #shopfitting

Of tables, counters and meeting places

What must actually be taken into account in point of sale fitting?

Whether it's a supermarket, a fashion boutique or a DIY store – a variety of POS architectures and designs are required depending on the retail format. Lisa Beck of atelier 522 provides a few tips.Mrs Beck, not all materials are ...

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...

Thumbnail-Photo: The 411 on point of sale systems
09.09.2019   #cashpoints #shopfitting

The 411 on point of sale systems

Beauty and intelligence combined: What the system looks like and what it can do

Checkout system, material, paint finish – apart from technology and design, today’s point of sale system must fulfill many different roles. Yet its most important function is and will always be the successful completion of the customer ...

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen