News • 30.04.2018

New Samsung's sitting area amazes the passengers

Travellers’ paradise at the Athens International Airport

Samsungs sitting area at the Athens International Airport; copyright: STIRIXIS...
Source: STIRIXIS Group Athens

Our latest project is the Samsung sitting area at the Athens International Airport, the country’s biggest and busiest airport with almost 22 million travellers in 2017. The project was assigned to us by Solid Havas, the leading advertising agency.

We delivered a project of exceptional specifications and demanding functional needs as well as of immense importance as a touchpoint and brand experience. With a fully diverse target group – practically anybody travelling – and with a round-the-clock 7/365 use. Samsung, world tech leader, promotes mostly its curved QLED display technology as well as the new series of mobile phones, tablets and their accessories.

Photo
Source: STIRIXIS Group Athens

The curved lines have been the inspiration for our concept and design approach. The whole area, be it the product displays or the sitting area, follow a circular pattern and are positioned in a mirror set up within the stand forming two distinct areas.

Strategically located to attract both passers-by and those who wish to sit down, the exhibit area is located in the centre of the stand with two long Samsung product displays on each side. The sitting area is placed on the 2 ends of the stand, where attractive custom-made wooden benches designed to echo the curvature of the displays, are paired with the latest QLED Samsung products of Samsung.

Samsungs sitting area at the Athens International Airport; copyright: STIRIXIS...
Source: STIRIXIS Group Athens

Each seat at the sitting area is equipped with a USB and socket charging outlet so travellers can easily charge their devices as they revel in the Samsung experience.

The result is an open and inviting area that manages to positively distinguish itself from the surrounding aesthetic of the airport and creates a unique informational relaxation spot which truly conveys Samsung’s aesthetics and brand values. The stand is now operational and has been received with enthusiasm from travellers, judging from the highly increased number of users.

Source: STIRIXIS Group Athens

related articles:

popular articles:

Thumbnail: Photo: retail trends 3/2018
e-paper • 01.10.2018

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Thumbnail: Photo: What shopdesign can look like: Harrods in London...
Photo gallery • 01.08.2018

What shopdesign can look like: Harrods in London

Tradition, luxury, and elegance paired with an experience for all five senses

Thumbnail: Photo: Back to nature: Christmas decorating tips, part 2...
Images • 25.10.2018

Back to nature: Christmas decorating tips, part 2

Woodwork self-made

Thumbnail: Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
Images • 12.11.2018

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

Thumbnail: Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
Shopping in Northern Spain • 13.09.2018

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Thumbnail: Photo: Store design for adventurers and those who have a sweet tooth...
Video • 19.09.2018

Store design for adventurers and those who have a sweet tooth

Storck-Welt and PME Legend at Centro Oberhausen

Thumbnail: Photo: Faux rust effect: Christmas decorating tips, part 6...
Images • 06.11.2018

Faux rust effect: Christmas decorating tips, part 6

Make yourself comfortable by the fireplace

Thumbnail: Photo: Showroom-like stores could overthrow the basis for retail rents...
News • 24.08.2018

Showroom-like stores could overthrow the basis for retail rents

Traffic and customer data could trump traditional measures

Thumbnail: Photo: What shop design can look like: Foot Locker in London...
Reopening • 08.10.2018

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Thumbnail: Photo: Colorful shop windows: Christmas decorating tips, part 1...
Images • 24.10.2018

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen