Company News • 13.05.2016

New layout celebrates GUESS' heritage

GUESS? opens a 500 sqm flagship store and a showroom in Moscow

White shelving fixtures along the walls host the brands fashion-forward...
White shelving fixtures along the walls host the brand's fashion-forward clothing.
Source: GUESS?, Inc.

A new 512 sqm GUESS flagship store will soon be opening in Moscow'sEuropeisky Mall. Close to the city center and well served by the subway, the 180,000 sqm Europeisky Mall is one of Moscow'smost popular destinations with its more than 500 stores. The new opening is the fruit of a new joint venture established inFebruary 2016 with a local Russian partner.

GUESS will also shortly be opening a directly-managed showroom in the capital of the Russian Federation to reinforce its sales network and provide effective support to its Licensing and Wholesale partners.  598 sqm in area, the showroom will be located centrally at 2 Malii Cherkasskii pereulok, a short walk from Moscow's main tourist attractions. The opening reflects GUESS' strategy of maintaining strong direct control over brand development in the Russian market.

The new initiatives promise a wealth of great opportunities for the brand, which will open a total of 10 new single-brand stores in 2016 to join the 30 already present in the country. In the next 3 years, the company intends to complete its commercial development with a further 40 stores.

The new GUESS store in the Europeisky Mall will welcome customers in an...
The new GUESS store in the Europeisky Mall will welcome customers in an exciting and inspiring atmosphere.
Source: GUESS?, Inc.

In line with the restyled global denim concept store launched in 2016, the new GUESS store in the Europeisky Mall will welcome customers in an exciting and inspiring atmosphere. The clean white setting, with bright high-tech lights, contrasting materials and glamorous details, creates a decidedly contemporary feel, while flexible modular panels make for a dynamic, ever-changing space.

The new layout celebrates GUESS' heritage through stunning digital videos and images, and enhances the products on display. White shelving fixtures along the walls host the brand's fashion-forward clothing, while a vast assortment of handbags and shoes feature throughout the store. The accessories, meanwhile, are displayed in sleek central cabinets. Total looks are laid out by theme, to facilitate the customer's shopping experience, with the iconic, world-renowned GUESS logo making every style instantly recognisable.

As a major economic, cultural and scientific centre in Russia and Eastern Europe, Moscow is one of the fastest growing tourist destinations in the world and the ideal starting point for GUESS' new expansion strategy.

Source: GUESS?, Inc.

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee