Images • 19.11.2018

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs.

Group photo with the participants of the dlv tour in Tokyo; copyright: Dirk...
The participants of the dlv tour in Tokyo
Source: Dirk Kunze

After previous trips to New York, London, and Las Vegas, the dlv delegation explored the megacity of Tokyo during their fourth tour.

From August 29 to September 1, 2018, the participants explored major luxury shopping areas like Chuo Street in the Ginza area, the upscale tree-lined Omotesando shopping street, the wealthy design neighborhood of Aoyama, the bustling yet cool Shibuya commercial and business center, and the hip Laforet shopping mall for young fashionistas.

Store design and retail architecture weren’t the group’s only focus. The use of digital signage, materials, cross-channel concepts, visual merchandising, and sustainability also took center stage.

Juxtaposition of luxury and ease

Tokyo features both new and traditional malls and innovative retailers. Purist aesthetics and high-tech culture blend with centuries-old traditions and Japanese exoticism. Spectacular architecture meets ancient shrines and temples.

Shopping Mall in Tokyo; copyright: Messe Düsseldorf Japan / Moerke...
Source: Messe Düsseldorf Japan / Moerke

Tokyo's Magnificent Mile Chuo-Dori Street in Ginza has been among the exclusive circle of the ten most expensive shopping streets in the world for years. Its latest architectural gem is GSIX. After its opening in April 2017, 1.5 million visitors came within the first 18 days to marvel at the new temple of luxury, stop by the Dior Café or relax on the rooftop garden. Next to famous designer labels like Valentino, Céline or Chloé, Japanese fashion designers like Issey Miyake and Kenzo are also part of the scene.

Photo
Source: Messe Düsseldorf Japan / Moerke

On the fourth floor, Japanese makers showcase their high-quality goods, an homage to Japanese craftsmanship, which enjoys high status in Japanese society.

Nihonbashi Kiya, japanese store for cooking utensils and knives; copyright:...
Source: Messe Düsseldorf Japan / Moerke

Completed in March 2017, Tokyo Midtown is a mix-used development in the Akasaka area. Aside from offices and apartments, the six buildings also boast lots of shops and restaurants.

Perhaps the biggest difference – as perceived by the participants of the tour – between Tokyo and our local settings is customer service. While the retail sector is thinking of ways to advance digitization in stores and offering many self-service options for customers, the Japanese are also enthusiastic service providers and are attending to their guests with enormous joy and seemingly endless patience. Even small stores often have four shop assistants ready to help, projecting a tone of friendliness that is second to none.

Store design in Tokyo

Angela Krause from dlv sums up the experiences of the Tour 2018: "Tokyo is a great city. The Japanese sense of tradition, the unsurpassed service in shops and restaurants, the cleanliness and good infrastructure on the one hand, the fashion craziness of the young Japanese, the noisy casualness of trendy districts like Shibuya and the love for modern design on the other hand turn Tokyo into a unique city. Most of the participants of the dlv tour were in Tokyo for the first time and returned as enthusiastic fans."

Source: dlv - Netzwerk Ladenbau e.V., edited by Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Design and decoration in every nook and cranny...
21.10.2020   #shop decoration #shop design

Design and decoration in every nook and cranny

Let your eyes wander: Shop design ideas for ceilings and floors

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room. ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Trends for christmas decoration 2020/2021
12.10.2020   #shop decoration #shop design

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Thumbnail-Photo: A show-stopping retail environment with timeless appeal...
20.10.2020   #shopfitting #shop design

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to ...

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop decoration #shop design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

Thumbnail-Photo: Spotlight on ... shop decoration
02.10.2020  

Spotlight on ... shop decoration

Examples and tips to make stores more appealing in our focus topic

Im Versand wie im Verkauf - mit Verpackungen hat der Einzelhändler tagtäglich zu tun. Doch was macht eine gute Verpackung aus? Welche Vorschriften müssen Einzelhändler kennen? Und warum sollte eine Verpackung smart sein?Das und ...

Thumbnail-Photo: When shopping becomes experiential
28.10.2020   #shop design #design

When shopping becomes experiential

Redesign of the Intrend Store in Montesilvano, Italy

Shopping becomes experiential thanks to the soft atmosphere and precious materials that define the style of the project in the new Intrend store in Montesilvano (Italy) designed by Italian architects Silvio Binini, Emanuele Piccinini, and Paola ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Showroom, store, atelier and event space at Quartz Co.’s first boutique...
03.11.2020   #shop design #design

Showroom, store, atelier and event space at Quartz Co.’s first boutique

Contemporary Nordic Lifestyle as inspiration for shop and furniture design

Quartz Co., a company specializing in Canadian-made winter jackets, enlisted Blanchette Architectes, Rainville Sangaré, and A+ to develop its first retail space located at 5445 avenue De Gaspé, in Montréal. The furniture was ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...