Images • 19.11.2018

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs.

Group photo with the participants of the dlv tour in Tokyo; copyright: Dirk...
The participants of the dlv tour in Tokyo
Source: Dirk Kunze

After previous trips to New York, London, and Las Vegas, the dlv delegation explored the megacity of Tokyo during their fourth tour.

From August 29 to September 1, 2018, the participants explored major luxury shopping areas like Chuo Street in the Ginza area, the upscale tree-lined Omotesando shopping street, the wealthy design neighborhood of Aoyama, the bustling yet cool Shibuya commercial and business center, and the hip Laforet shopping mall for young fashionistas.

Store design and retail architecture weren’t the group’s only focus. The use of digital signage, materials, cross-channel concepts, visual merchandising, and sustainability also took center stage.

Juxtaposition of luxury and ease

Tokyo features both new and traditional malls and innovative retailers. Purist aesthetics and high-tech culture blend with centuries-old traditions and Japanese exoticism. Spectacular architecture meets ancient shrines and temples.

Shopping Mall in Tokyo; copyright: Messe Düsseldorf Japan / Moerke...
Source: Messe Düsseldorf Japan / Moerke

Tokyo's Magnificent Mile Chuo-Dori Street in Ginza has been among the exclusive circle of the ten most expensive shopping streets in the world for years. Its latest architectural gem is GSIX. After its opening in April 2017, 1.5 million visitors came within the first 18 days to marvel at the new temple of luxury, stop by the Dior Café or relax on the rooftop garden. Next to famous designer labels like Valentino, Céline or Chloé, Japanese fashion designers like Issey Miyake and Kenzo are also part of the scene.

Photo
Source: Messe Düsseldorf Japan / Moerke

On the fourth floor, Japanese makers showcase their high-quality goods, an homage to Japanese craftsmanship, which enjoys high status in Japanese society.

Nihonbashi Kiya, japanese store for cooking utensils and knives; copyright:...
Source: Messe Düsseldorf Japan / Moerke

Completed in March 2017, Tokyo Midtown is a mix-used development in the Akasaka area. Aside from offices and apartments, the six buildings also boast lots of shops and restaurants.

Perhaps the biggest difference – as perceived by the participants of the tour – between Tokyo and our local settings is customer service. While the retail sector is thinking of ways to advance digitization in stores and offering many self-service options for customers, the Japanese are also enthusiastic service providers and are attending to their guests with enormous joy and seemingly endless patience. Even small stores often have four shop assistants ready to help, projecting a tone of friendliness that is second to none.

Store design in Tokyo

Angela Krause from dlv sums up the experiences of the Tour 2018: "Tokyo is a great city. The Japanese sense of tradition, the unsurpassed service in shops and restaurants, the cleanliness and good infrastructure on the one hand, the fashion craziness of the young Japanese, the noisy casualness of trendy districts like Shibuya and the love for modern design on the other hand turn Tokyo into a unique city. Most of the participants of the dlv tour were in Tokyo for the first time and returned as enthusiastic fans."

Source: dlv - Netzwerk Ladenbau e.V., edited by Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee