Company News • 23.07.2014

Liganova wins Iconic Award 2014

Liganova wins Iconic Award 2014
Source: Iconic Awards 2014

A jury of experts for the German Design Council’s prestigious series of Iconic Awards has conferred first place in the Event/Exhibition architecture category on the Stuttgart-based BrandRetail specialist.

LIGANOVA won against numerous submissions with its Mercedes-Benz A-Class Pavilion for the client Daimler AG – a project that serves as a prime example of contemporary live communication. “The pavilion provides a mobile showroom for the launch of the A-Class while combining optimum functionality with the image typical of the brand,” explained Andrej Kupetz, jury member and General Manager of the German Design Council.

In today’s society, real-life experience spaces that represent ‘accessible brands’ are becoming increasingly important. To support the launch of the latest models in the New Generation Compact Cars (NGCC) series, the LIGANOVA team set out to design a mobile brand architecture, opting for storytelling as a central element in conveying both the product and the brand. The pavilion concept effectively delivered a unique means of brand presentation that could also be adapted to specific markets. The key feature of the pavilions is their productive capacity: their contemporary, modular architecture exudes the magnetism and memorable appeal of the new vehicle class, the new positioning and the consistent values of the Mercedes-Benz brand. As part of the product launch for the new A-Class, various target groups were invited to experience the pavilion in the context of an international roadshow spanning 82 locations in 22 countries.

“I am very happy that our holistic architecture concept has won the Iconic Award for 2014. Thanks to the impressive design of the pavilion, our team was resoundingly successful in showcasing the Mercedes-Benz brand in a sustainable and efficient way appropriate to the Zeitgeist,” said a delighted Dennis Reck, Business Development Director at LIGANOVA. “Although it was conceived for the introduction of the new A-Class, the pavilion has already been used for other launches in the NGCC series, including the GLA.”

The ICONIC AWARDS 2014

Following on from last year’s successful inaugural event, the German Design Council held its Iconic Awards for the second time in 2014. The Awards recognise visionary architecture, innovative products and memorable communication in all branches of architecture, construction and real estate as well as the manufacturing sector. The award ceremony will take place on 6th October 2014 at BMW Welt in Munich during the EXPO REAL fair.

Expert Jury

  • Professor Johan Bettum, Staatliche Hochschule für Bildende Künste (Städelschule), Frankfurt/Main
  • Dr. Louise Kiesling, COOP HIMMELB(L)AU, Vienna
  • Corinna Kretschmar-Joehnk, JOI-Design GmbH, Hamburg
  • Ulrike Kunkel, db deutsche bauzeitung, Leinfelden-Echterdingen
  • Frank Lottermann, Nordisk Büro Plus GmbH, Frankfurt/Main
  • Dietmar Mühr, PLEXGROUP, Berlin
  • Aleks Tatic, Tatic Designstudio Srl, Milan
  • Andrej Kupetz, German Design Council, Frankfurt/Main

Source: Liganova - the BrandRetail company

Supplier
Logo: LIGANOVA . The BrandRetail Company

LIGANOVA . The BrandRetail Company

Herdweg 59
70174 Stuttgart
Germany

related articles:

popular articles:

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee