Company News • 11.11.2015

Lidewij Edelkoort’s first seminar in Germany

Trend forecaster Lidewij Edelkoort about upcoming trends in the realms of design, marketing and retail on 18 January 2016 in Berlin

"Radical change is needed to give shape to the 21st century, at last! A huge wave of innovation and rethinking needs to be set in motion, emancipating everything for everyone, every step of the way." (Lidewij Edelkoort)

Source: LIGANOVA

Being one step ahead in terms of trends is a key success factor for brands and businesses in order to stay competitive in a fast-paced economy. The trend seminar addresses retailers, creatives, marketers and professionals across all industries – be it in the fields of architecture, design, fashion, textiles, cosmetics, automotive or food – providing them with the necessary insights to come up with new ideas and to develop innovative products that correspond with the prevailing zeitgeist.

Following up on Edelkoort's 'Anti Fashion' season, 'The Emancipation of Everything' unveils S/S 2017's colours, textiles and styles.

The second part of the seminar will be dedicated to home and lifestyle trends with the 'Turning in Circles' presentation giving insights into creation, information on colours and the realisation of materials.

Lidewij Edelkoort is one of the world’s most famous trend forecasters. Dutch-born and based in Paris and New York, she travels the world studying the evolution of socio-cultural trends. In 2003, Edelkoort was named amongst the 25 most influential people in fashion by Time Magazine.

Source: LIGANOVA

channels: design, fashion, marketing planing, trend research

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