News • 10.11.2017

Joe Browns debuts its first physical location at British Land’s Meadowhall

Store improves brand awareness, customer service and trust

Joe Browns store
Source: British Land

Joe Browns has opened its first ever store at British Land’s Meadowhall, one of the UK’s premier shopping destinations.

The 4,000 sq ft store, located on Meadowhall’s High Street, immerses customers in Joe Browns’ colourful world and brings to life the bold online persona of the brand and its mantra: ‘Be Remarkable’. The eclectic space in the store was designed by creative agency Dalziel and Pow and is full of interesting visual pieces and inspiring content such as hand painted illustrative statements.

Commenting on the launch of the debut store, Richard Crowther, Asset Manager for British Land, said: “The opening is an exciting step for Joe Browns, and as its very first physical location, is a testament to Meadowhall’s appeal as a leading UK retail and leisure destination. Our True Value of Stores research shows that stores improve brand awareness, customer service and trust and that physical also contributes to online sales that do not directly touch the store.”

Simon Brown, Managing Director and Founder of Joe Browns added: “I’m absolutely delighted with the store, I think we’ve achieved what we set out to do, which was to create an impressive three dimensional version of our catalogue. It crystallises our brand in a physical space perfectly.”

Joe Browns’ Meadowhall opening coincides with the conclusion of the centre’s £60m refurbishment, which will be completed before Christmas. 73 brands including All Saints, Hollister, House of Fraser and Hugo Boss have invested £38 million in redesigning and refitting their stores to reflect the centre’s new contemporary feel. Further upgrades are currently underway. 30 new brands have signed at Meadowhall over the last 18 months, with Flannels, Tag Heuer, Nespresso, Neal’s Yard and Godiva all adding to the centre’s premium offer. In September, Meadowhall also secured a resolution to grant planning consent for a £300 million Leisure Hall extension.

Source: British Land

related articles:

popular articles:

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
24.10.2018   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: What shop design can look like: Harrods in London...
01.08.2018   #shop building #lighting concepts

What shop design can look like: Harrods in London

Tradition, luxury, and elegance paired with an experience for all five senses

The world-famous Harrods department store in London is pulling out all the stops for its renovations and features precious materials and custom-designed shopfittings. Harrods’ fully re-designed "Fine Wines & Spirits" and ...

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: Store design for adventurers and those who have a sweet tooth...
19.09.2018   #shop building #shopfitting

Store design for adventurers and those who have a sweet tooth

Storck-Welt and PME Legend at Centro Oberhausen

The Centro Oberhausen, the largest leisure and shopping center in Europe, houses unique stores. Among them the Storck-Welt and PME Legend. With their unique and individual designs, they are an eye-catcher for every customer. In the report, we show ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
25.10.2018   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

Woodwork self-made

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: What shop design can look like: Pull & Bear in Ourense, Spain...
30.08.2018   #digital signage #lighting concepts

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

Thumbnail-Photo: Luxury, tradition, and new trends
19.11.2018   #shop decoration #shop design

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs. ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
30.10.2018   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Create a winter wonderland

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Blaze of light: Christmas decorating tips, part 3...
26.10.2018   #led lighting #lights

Blaze of light: Christmas decorating tips, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Supplier

Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn