News • 10.02.2017

Inside the Nike & Jordan Basketball experience store in Beijing

The remodeled store is designed to deliver the best of Nike’s personalized services

Photo: Inside the Nike & Jordan Basketball experience store in Beijing...
Source: Nike

On January 21, Nike officially opened its largest basketball-focused door in China, the Nike & Jordan Basketball Experience Store: a 6,550-square-foot retail experience in Beijing’s popular EC Mall. Like the newly opened Nike Soho and Nike Miami, the remodeled store is designed to deliver the best of Nike’s personalized services, from the Nike+ Basketball Trial Zone to product customization, creating a seamless link between Nike’s digital and physical platforms.  

“Our new Nike and Jordan Basketball Experience Store demonstrates Nike’s commitment to the sport and culture of basketball in China, and how we’re continuing to lead the future of sport retail,” says Dennis van Oossanen, Nike Vice President of Greater China Direct to Consumer. “This store offers some of the best Nike and Jordan performance and lifestyle basketball products, services and experiences in one location.”

The store's Nike+ Basketball Trial Zone, which first debuted at Nike Soho, spans nearly an entire half-court and features an adjustable hoop and digital video screen. It’s powered by a gaming engine that provides real-time, on-screen feedback for participants’ nine-minute drills, which are guided by a trained, in-store basketball store athlete. With Nike+ app profile integration, participants can save their favorite Nike Basketball and Jordan footwear styles.

Across from the Trial Zone, which can be seen through glass walls from the interior of the mall, there’s an instant personalization studio that allows consumers to customize shoes using NIKEiD and create on-demand apparel, both with an extensive range of color options.

The Nike & Jordan Basketball Experience Store also offers some of the hottest Nike Basketball, Nike Sportswear and Jordan product — from brand-defining innovation to store exclusives — including the Air Jordan I, LeBron 14, KYRIE 3, Nike Special Field Air Force 1 and Nike Air More Uptempo.

Here’s a first look at the Nike & Jordan Basketball Experience Store’s one-of-a-kind, ultimate service destinations. Store events will be announced soon, including athlete appearances and game viewing.

Nike+ Basketball Trial Zone: The Nike+ Basketball Trial Zone spans nearly an...
Nike+ Basketball Trial Zone: The Nike+ Basketball Trial Zone spans nearly an entire half court with an adjustable hoop. Consumers are able to shoot hoops, test basketball shoes and do custom drills with the guidance of in-store certified store athletes. Through a high-definition screen, dynamic lighting and directional sound, the Trial Zone immerses consumers in the sights and sounds of iconic basketball courts, including Dyckman Park and Golden Gate Park, with more to be added in the coming months. An adjacent wall is covered in a photo of a cheering crowd, captured at nearby Dong Dan Courts. The Trial Zone exists in glass walls and can be seen from the interior of the mall. There will also be a new KYRIE 3-themed screen option for the opening of the store.
Source: Nike
Make It Yours: An instant personalization studio that allows consumers to...
Make It Yours: An instant personalization studio that allows consumers to customize shoes using NIKEiD and create on-demand apparel, both with an extensive range of color options.
Source: Nike
Jordan Footwear Wall: The Nike & Jordan Basketball Experience Store offers the...
Jordan Footwear Wall: The Nike & Jordan Basketball Experience Store offers the latest in Jordan product on the first floor, including a variety of iconic silhouettes like the Air Jordan I.
Source: Nike
Source: Nike

related articles:

popular articles:

Thumbnail-Photo: Blaze of light: Christmas decorating tips, part 3...
26.10.2018   #led lighting #lights

Blaze of light: Christmas decorating tips, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Store design for adventurers and those who have a sweet tooth...
19.09.2018   #shop building #shopfitting

Store design for adventurers and those who have a sweet tooth

Storck-Welt and PME Legend at Centro Oberhausen

The Centro Oberhausen, the largest leisure and shopping center in Europe, houses unique stores. Among them the Storck-Welt and PME Legend. With their unique and individual designs, they are an eye-catcher for every customer. In the report, we show ...

Thumbnail-Photo: retail trends 3/2018
01.10.2018   #customer relationship management #shop planing

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Have a look at our printed edition as an e-paper. Desire for real paper? We will send you the latest issue. Inquiries to: service@iXtenso.com  Your iXtenso team   ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
25.10.2018   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

Woodwork self-made

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: What shop design can look like: Indistrieel - India meets Industrial...
12.12.2018   #shopfitting #shop equipment

What shop design can look like: Indistrieel - India meets Industrial

For unique furniture and accessories, a visit to the rustic Dutch store is worthwhile

Skilful mixing: What do you get when you mix Indian furniture with industrial look? "Indistrieel". The shop in the town of Middelburg in the Netherlands offers really exciting furniture, lamps, accessories and bags. ...

Thumbnail-Photo: Luxury, tradition, and new trends
19.11.2018   #shop decoration #shop design

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs. ...

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: Compartment Systeme POS TUNING
28.11.2018   #product presentation #POS Solutions

Compartment Systeme POS TUNING

For slim products such as drugstore ranges, confectionery and fresh products

POS TUNING has optimized its pushfeed program for use in retail. The new compartment systems by POS TUNING are available in three different sizes: C60 (6 cm height) for narrow products such as drugstore assortments, C90 (9 cm height) for sweets, ...

Thumbnail-Photo: What shop design can look like: Decorette Woonatelier De Lange Jan...
27.11.2018   #shopfitting #shop equipment

What shop design can look like: Decorette Woonatelier De Lange Jan

Shopping in the store for interior design in Middelburg, Zeeland province of the Netherlands

A small courtyard in Middelburg in the Netherlands, where three shops cuddle up together: the Decorette Woonatelier De Lange Jan, the Kinderkamer Duimelot (children's shop) and the Eetkamer Likkepot (gastronomy). Today you can take a look at the ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn