Company News • 01.04.2015

Görtz: New Flagship Store in Hamburg

Schwitzke & Partner develops experience-oriented concept

Görtz: New Flagship Store in Hamburg
Source: Görtz/Schwitzke

The refurbishment of the Görtz flagship store, which has a total of 2,300 square meters on four sales levels, has been in progress since the beginning of this year.

Schwitzke & Partner developed in cooperation with the planning office from LUDWIG GÖRTZ GMBH an experience-oriented store concept with a focus on the family firm’s history and tradition.

The first redesigned section, the department for children’s and teen fashion in the basement, opens its doors at April 2 nd. The other three levels will follow in stages; the completion of the entire refurbishment is scheduled for spring 2016. The new concept provides a clear structure in the entire store to differentiate between the themed worlds for various product assortments. The design language is diverse and emphasizes the different target groups.

Görtz presents itself as an expert multi-brand retailer and provides a sophisticated customer approach and a lifestyle shopping experience. In the course of the refurbishment, the sales area in the basement has been increased significantly; a striking and strong design sets the stage for the brand’s children’s and teen fashion. One of the highlights in the colorful and eye-catching children’s shoes area is an integrated climbing tree.

Further concept priorities are the depiction of the brand values important for the family firm Görtz, which has been in the market for more than 140 years and numbers among the shoe retailers with the highest sales in Germany, as well as the company’s orientation as a multi-channel retailer and its consistent umbrella-brand strategy. 

Source: Schwitzke Group

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...