News • 12.03.2022

Combining culture, art, and science in a futuristic shopping environment

Jefferey Hutchison and Associates designs Grand Hall for Shinsegae Daejeon Art & Science

A fashion floor in a modern department store
Source: Namsun Lee

Jefferey Hutchison and Associates (JHA), a renowned New York-based fashion retail design firm, recently completed the Men's and Women's Luxury Fashion, Beauty, and Jewelry floors within the new Shinsegae Daejeon Art & Science department store, located in Expo-ro, Yuseong-gu, Daejeon, South Korea. The newest Shinsegae Department Store becomes the largest regional landmark, and combines culture, art, and science in a futuristic shopping environment offering a variety of experiential content.

A modern Italian villa reinterpreted 

The 62,500 sf main floor houses premier luxury accessory brands including Fendi, Bottega Veneta, and Saint Laurent, as well as jewelry and over 40 beauty brands such as Gucci Beauty and Clé de Peau Beauté. The design vision was to create a grand hall inspired by an early modern Italian Villa in the spirit of such great Italian architects as Luigi Moretti and Carlos Scarpa. To bring this to life, JHA reinterpreted classic design elements, such as vaulted ceilings, using bone-white plaster and custom decorative light pendants that highlight the circulation paths. The flooring reimagines an Italianate mosaic floor, but with a contemporary pattern using contra black and Veneto white marble slabs.

A contemporary sculpture park

The 57,000 sf second floor showcases Men's and Women's Fashion Luxury Brands. The design was inspired by the sculptural works of Barbara Hepworth, Henry Moore, and the cubist works of George Braque. The modern women's luxury space includes Nairobi black marble flooring, and bone-white hand plaster sculptural elements on the walls, ceilings, and exaggerated columns to provide an intimate yet inviting shopping experience. A sculptural, contemporary environment was created for the men's area. Blonde Oak wrap the walls and the dimensional ceiling for a masculine feel, while sequoia brown marble tiles on the floor emphasize the asymmetrical patterns of the space.

Source: Jeffrey Hutchison

related articles:

popular articles:

Thumbnail-Photo: Blurring the boundaries between retail and gallery...
01.03.2022   #shopfitting #shop design

Blurring the boundaries between retail and gallery

Kanuk culture and legacy transported through retro futurist design to new SoHo store

Kanuk, a Canadian manufacturer of handcrafted winter coats since 1970, opened up its first international boutique in a historical 6-storey building on Greene Street in the heart of SoHo, far away from its original headquarters on Rachel Street in ...

Thumbnail-Photo: This is what shop design can look like: with a love for licorice...
10.01.2022   #brick and mortar retail #shop equipment

This is what shop design can look like: with a love for licorice

A look inside the store of Danish confectionery retailer LAKRIDS BY BÜLOW at Bikini Berlin.

The smell of licorice is in the air when you enter the first floor of Bikini Berlin. At first glance, it's hard to pinpoint the origin, but follow the scent and you'll find yourself at the doors of LAKRIDS BY BÜLOW. ...

Thumbnail-Photo: Zara presents its most advanced store concept in Madrid...
27.04.2022   #shop design #fashion

Zara presents its most advanced store concept in Madrid

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, a fitting room reservation service and an automatic on-line return point

The new store on Plaza de España is equipped with innovative technology such as the Pay&Go service, which customers can use to purchase garments by scanning them with their mobile phones, a fitting room reservation service and an ...

Thumbnail-Photo: Burberry launches Rodeo Drive takeover
22.02.2022   #shop design #design

Burberry launches Rodeo Drive takeover

Exterior façade references prints featured in the collections

On February 10th, Burberry unveiled an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills. A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are ...

Thumbnail-Photo: Benetton offers customers a new metaverse experience...
21.03.2022   #Tech in Retail #shop design

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

United Colors of Benetton has transformed its Corso Vittorio Emanuele store for Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which opened at the same time with the same experiential look and feel.The term ...

Thumbnail-Photo: Imaginaire – Everythings possible in this colorful paradise of games...
21.04.2022   #shop design #design

Imaginaire – Everything's possible in this colorful paradise of games

Store design by Perron in Saint-Bruno-de-Montarville, Canada

The spatial objective of L’Imaginaire of St-Bruno was to create an exhilarating and unique customer journey in the colors of the playful universe of the game store. This first branch in Montreal had to be representative of the effervescence of ...

Thumbnail-Photo: Garage’s connected pop-up store in Toronto...
30.03.2022   #shop design #omnichannel

Garage’s connected pop-up store in Toronto

Digitally-enabled store for today’s hyperconnected consumers

Groupe Dynamite announces the opening of the first Garage pop-up store in Toronto. In order to thrive with today’s hyperconnected consumer, the space acts as a lab for a digitally-enabled store, while building on a brand vision that encourages ...

Thumbnail-Photo: An immersive garden in a shopping center in Inner Mongolia...
17.03.2022   #design #customer experience

An immersive garden in a shopping center in Inner Mongolia

CapitaMall Nuohemule Hohhot: from an abandoned mall to a future-proof concept

CapitaMall Nuohemule stands as a new, comprehensive kind of contemporization: far beyond a simplistic mall refurbishment with superficial re-application of materials, it is about extracting the essence of a building and converting it into a new, ...