Company News • 12.08.2016

Benefit Cosmetics opens its first boutique in Germany

Benefit Cosmetics, a Californian subsidiary of the luxury goods conglomerate LVMH, opened its first store in Germany on 27th July

Schwitzke Project supported its client’s market entry as a general contractor and implemented the refurbishment works in the 85 square meter boutique, which is located in a landmarked building in Essen-Rüttenscheid.

Photo: Benefit Cosmetics opens its first boutique in Germany...
Source: Schwitzke Project

The trendy American brand Benefit Cosmetics is one of the current it-labels in the cosmetics sector. Women everywhere love the innovative products and swear by their effectiveness. The popular brand’s unique selling point is its one-of-a-kind retro packaging in connection with creative and humorous product names. Correspondingly, the store design is colorful and features many lovely details: Powdery pastel colors, dollhouse-like furniture, playful lettering and white high-gloss wall panels create an ambience that fits the label perfectly. Schwitzke Project implemented the refurbishment and fit-out works in the boutique with much attention to detail. Benefit Cosmetics is already planning its further expansion in Germany – the next store will open in Düsseldorf.

Source: Schwitzke Project

related articles:

popular articles:

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee