Company News • 02.09.2014

Attention, barbecue fans: The first Weber Original Store opened in Berlin-Mitte

Attention, barbecue fans: The first Weber Original Store opened in Berlin-Mitte...
Source: Gruschwitz GmbH

Weber-Stephen has opened its first Weber Original Store at Litfaß-Platz, nearby the Hackeschen Quartier in Berlin-Mitte. At the opening of the first flagship store worldwide on May 15th, 2014 it was the Austrian star cook Johann Lafer who served various delicacies. On a sales space of more than 500 sqm, the cult brand can be experienced by all senses.

Design and realisation are made by the Munich office Gruschwitz GmbH. The shop concept combines action, integration, consulting and sales in perfect harmony. A special involvement of the customer creates a shopping experience the client won’t forget.

This retail store doesn't just present the entire product line of charcoal, gas and electric grills as well as accessories. In a so-called heritage corner, the shop also tells the barbecue enthusiasts all about the company's history. In-house barbecue chefs support the customers to create their own grilling experience. There are in total six indoor barbecue grills (charcoal / gas / electric) that can be tested by the clients. Furthermore, assembly assistance can be found at the service point.

Various tastings (wine / beer) are offered at the bar. A herbal garden nearby the spices and dressings emphasizes the fresh quality, additionally there is an own area for textiles and merchandising as well as a special product range for Weber fan goods. Finally, a special highlight must not be forgotten: the integrated "Original Weber Grill Academy", where up to 30 participants will be taught the "Original Weber Way of Grilling".

Three central areas structure the room: The right area is characterized by the Weber frame, a special design element coming from the wall and stretching into the ceiling. A platform that covers the whole store length presents various Weber barbecues and ends in a multi-media wall, and thus pulls the customers deeper into the store. On the left, there is the herbal garden corner with the area for Weber fan goods, followed by the grill academy with its bar, barbecue and preparation zone. The area in the middle contains the heritage corner and the service point as central information desk. Face to face, the merchandising and accessories are presented.

Concrete filling on the walls and floor as well as brick walls in the accessories area create a rough store appearance. This is supported by the used materials, such as black steel, vintage wood, "Berliner Klinker" or expanded metal and checker plate. Huge text and picture images inside and outside create emotions. A well balanced mixture of LEDs and halogen lamps on power rails ensures a perfect lighting.

Supplier
Logo: Gruschwitz GmbH

Gruschwitz GmbH

Tizianstraße 53
80638 München
Germany

related articles:

popular articles:

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: Store design for adventurers and those who have a sweet tooth...
19.09.2018   #shop building #shopfitting

Store design for adventurers and those who have a sweet tooth

Storck-Welt and PME Legend at Centro Oberhausen

The Centro Oberhausen, the largest leisure and shopping center in Europe, houses unique stores. Among them the Storck-Welt and PME Legend. With their unique and individual designs, they are an eye-catcher for every customer. In the report, we show ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
31.10.2018   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

The classic among holiday decorations

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: Blaze of light: Christmas decorating tips, part 3...
26.10.2018   #led lighting #lights

Blaze of light: Christmas decorating tips, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Luxury, tradition, and new trends
19.11.2018   #shop decoration #shop design

Luxury, tradition, and new trends

dlv tour 2018 to Tokyo

In collaboration with EuroShop, the dlv - Netzwerk Ladenbau e.V. shopfitters and suppliers network organizes a tour to a major city of the world once a year. Tour participants visit trendsetting locations that captivate with unique store designs. ...

Thumbnail-Photo: A new design for GebrauchtWarenHaus Westend in Munich...
30.11.2018   #shop building #shopfitting

A new design for GebrauchtWarenHaus Westend in Munich

Sustainable concept for a non-profit project of Weißer Rabe

Shopping with a clear conscience: This was the core concept of the new store for Weißer Rabe (English: white-necked crow, a nonprofit organization in Munich). When an additional 200 square meters of retail space freed up, the company was able ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
24.10.2018   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
06.11.2018   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make yourself comfortable by the fireplace

Accessories featuring a faux rusted (industrial) look are right on trend. Metal is given the look of rusted iron. ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen